Shires Equestrian sponsors event for fifth consecutive year

In 2018, Shires Equestrian will sponsor the New Product Gallery at BETA International for the fifth consecutive year. The display will appear at the country and outdoor exhibition from 21-23 January to showcase the very latest lines, launches and brands.

Shires joint managing director Marcus Cridland said: “The New Product Gallery is always a hive of activity and draws a continual foot flow from visitors and exhibitors alike who are keen to find out about the latest innovations. Shires enjoys being part of this focal point and we are pleased to remain involved for 2018.”

BETA International organiser Claire Thomas added: “Shires has been a loyal supporter of the trade fair for many years and we are extremely pleased that it is back to take up sponsorship of the New Product Gallery once again.

“The synergy between this feature and Shires, with its exciting range of equestrian collections, works extremely well. We are thrilled to have Marcus and his team back on board.”


BETA International is the trade fair for equestrian, country clothing, outdoor and pet products. The 2018 show, sponsored by Neue Schule, will take place at the NEC, Birmingham, from 21 to 23 January.

For further information about exhibiting, contact James Palmer, telephone +44 (0)1937 582111 or email

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