New product honours deceased pets

Memory Bloom helps to mark the passing of a pet by providing a living, flowering memorial. The kits contain bio degradable containers, compost and flower seeds as well as a special story book and little notes and markers for owners to personalise their own memorial.

Some of a pet’s ashes or a small memento (name tag/collar) can be placed into the compost along with the seeds to provide a focal point for remembrance. The flowers – a mix of beautiful Anemones, Forget-me-nots, Californian Poppies and insect and bee friendly wildflowers – begin to grow.

The memorial should be kept indoors until green shoots start to emerge and then planted outside where the containers will simply degrade and break down into the soil and the flowers will bloom each year from spring to late autumn.

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Johanna Buitelaar, Memory Bloom’s founder and owner, came up with the idea originally because of her own experience losing her Jack Russell, Grooby, when she was a teenager. Years later the idea became reality because of another elderly Jack Russell and family pet, Jasper, and her realisation that sooner or later she would have to explain to her young children that Jasper was no longer with them.

Johanna went on to add, “It’s so important for children to start developing grief coping strategies from an early age. Often the death of a pet is the first time they experience grief and parents shouldn’t sweep it under the carpet; next time it could be a grandparent.

“Memory Bloom takes the pressure off parents to an extent and allows everyone to talk about it. My daughter India often still talks about Jasper being up in the sky and dancing on the moon. She talks about him like he’s still here not in an upset way which is lovely to me as a parent as I’m still dealing with his loss myself.”

The living, flowering memorial offers a focal point for everyone to be able to remember and celebrate the life of their pet.

The eye catching packaging and compact shape make Memory Bloom an easy product to stock and free standing display units are also available. Memory Bloom retails at £28.95.

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