There will be a new look in-store for ROYAL CANIN®’s Feline Care Nutrition dry range from late April.
The six Feline Care dry products will be in line with the design of the new packs in the Feline Health Nutrition dry range which rolled out last year, and the more recent Feline Health Nutrition and Feline Care Nutrition wet packs.
Gemma Duffield, ROYAL CANIN® retail marketing manager, says: “How the packs look, and their identity within the range, are so important.
“Having uniformity of design across the range increases brand recognition in store, creating a strong and eyecatching ROYAL CANIN® zone, but we’ve also worked very hard on ensuring that differentiation between products is clear so that customers can find what they want easily. Of course this is also a benefit for specialist pet shop staff too.”
For more information about the ROYAL CANIN® Feline Care Nutrition range, contact your ROYAL CANIN® business manager, call 0845 606 9980 or visit www.royalcanin.com.