Dogrobes has launched an exclusive tartan fabric that celebrates the company’s Scottish heritage.
Inspired by direct requests from customers, the Keith-based business commissioned Araminta Campbell to design a bespoke tartan for the Dogrobes’ brand.
After 18-months of development, the result is a striking red and dark grey tartan pattern, which contrasts beautifully with a series of subtle white lines.
Customers can now choose the tartan design as their colour option when ordering Dogrobes’ drying coats.
The design is also the focal point on Dogrobes’ new range of luxury dog collars and leads.
“Unveiling our new brand tartan is a moment that the whole Dogrobes’ team has been looking forward to. We’ve spent the past 18-months refining our design to ensure it meets the expectations of our customers, while reflecting the brand’s attachment to Scotland,” explains Margaret Reynolds, director of Dogrobes.
“I’m thrilled with the end result, so I’d like to thank Araminta for her imagination and dedication during the development process. This tartan fabric is a true extension of the Dogrobes brand which I’m sure our customers will love.”
Araminta Campbell, who designed the bespoke tartan, explained: “It was an absolute pleasure to work with Margaret to create something so integral to the Dogrobes’ brand.
“Before we started the design process, we discussed in detail the importance of Scotland and the part it has played in Dogrobes growth.”
“What we’ve managed to achieve with this design is something that represents Scotland’s outstanding natural beauty, and how it binds us and our dogs together.
“I’m looking forward to seeing this tartan fabric being worn by customers in the future.”
For further information about Dogrobes, visit www.dogrobes.co.uk or email firstname.lastname@example.org – a member of the team will be happy to help.