Steve has been a director within the organisation for 17 years, having seen the transition of the PIF from a charity to a membership trade association.
Steve was the worthy recipient of the Lifetime Achievement Award at the 2016 PIF Awards for his outstanding contribution to the pet industry.
“We are delighted that Steve has accepted the mandate from fellow board directors to become chair”, said Nigel Baker, PIF CEO.
“His experience as a long-standing director and as a successful specialist pet retailer, combined with his fantastic network of contacts, make him an excellent appointment and we look forward to what he will bring to the position.”
Until April 2016, Steve was MD of PamPurred Pets, a pet retail group in the south of England which he established with his wife, Debbie, in 1981.
He oversaw its growth to 50 stores before it was sold to Pets Corner in 2016.
Steve said: “I’m honoured to have been entrusted with the role of Chairman and look forward to working more closely with Nigel and the team to help shape the direction of the trade association.
“It’s an exciting time for PIF. Membership is growing and our lobbying work as the voice of the pet industry is stronger than it’s ever been.
“We are also looking forward to developing initiatives to raise awareness of our members and the importance of pet ownership to members of the public. PIF is working towards establishing a framework for broadcasting in a more effective manner the benefits of pets to humans.
“I look forward to building on some excellent foundations and seeing PIF continue to grow in membership and influence.”