Everything in the Naturo range is made with 100 percent natural ingredients and 60 percent meat using predominantly Irish and British meats. The range contains no artificial colours, flavours or preservatives.
Claire Mc Cann, Naturo brand manager explains : “This is a significant investment for our business and one that we feel has strengthened our position in the market at a time when more and more pet owners are looking for more natural food choices for their pets.
“Independent pet shop owners are increasingly looking to meet this demand and our upgraded facility enables us to help them achieve this.”
The manufacturing facility upgrade has led to an extension of the factory building, new meat handling system, installation of a second high-speed filling line, robotic loading and unloading system and a robotic palletiser.
The fully automated process, using the latest technologies, has increased the speed and efficiency of the overall production process, boosting production capacity and making the company more competitive in the process.