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Gardman urges retailers to capitalise on wild bird care campaigns

Wild bird care company Gardman is encouraging retailers to stock-up and boost sales during high-profile conservation-led events during winter 2017.

The British Trust of Ornithology’s (BTO) National Nest Box Week takes place from 14-21 February 2017. 

Natural nesting sites for birds such as disused old buildings or hollows in trees are fast disappearing. Taking part in National Nest Box Week gives people the chance to contribute to bird conservation.

Gardman has produced point-of-sale material to highlight the event. It includes a leaflet containing information about the range of Gardman nest boxes available and the best places to site them.

All of Gardman’s wooden nest boxes are crafted from sustainable FSC® certified timber and are endorsed by the BTO. The range for 2017 features a number of new lines. These include a Robin Nest Box, Multi Nest Boxes with interchangeable fronts to attract a variety of species and a Beach Hut Nest Box finished in sage green.

The RSPB’s Big Garden Bird Watch takes place on 28-30 January 2017, in which consumers are invited to spend one hour logging garden bird activity. The event has attracted a growing public support in recent years, with more than 519,000 people all over the UK counting 8,262,662 birds in January 2016.

Gardman is urging stockists to create aspirational displays ahead of these events.  It hopes to emphasise the importance of feeding and providing shelter for garden birds at a crucial time of year when temperatures are low and natural food is scarce.

“By siting a variety of different feeders for nuts, seeds and calorie-rich treats, such as fat balls around the garden, people are more likely to see a variety of species visiting their garden,” says Craig McIldoon, Wild Bird Care Senior Category Manager.

“The results will be invaluable to the RSPB in monitoring wild bird populations and identifying which species are declining and which are thriving.”

For more information or to place orders go to www.gardman.co.uk.

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