Westland has achieved the highest food safety standard accreditation from global monitoring organisation, the British Retail Consortium (BRC).
Its bird care factory in Driffield, East Yorkshire, has held the highest accreditation from the BRC for the last seven years, across a stringent set of criteria, covering everything from processes, hygiene and safety, to full traceability of ingredients. This year it achieved the newly created AA grade. This only awarded for sites which manufacturer food products of exceptional safety and quality.
This continued success follows a two day annual audit of the state-of-the-art manufacturing site, which produces the leading brands Peckish, Nature’s Feast and Bucktons. The facility recently underwent a £1.5m investment to manufacture suet products and now produces 99 percent of its own food range in-house.
James Farnsworth, general manager at Westland said: “The BRC is more than just an accreditation to us. It’s about creating a culture in which everyone in the company recognises the importance of product safety the quality of our products.
“This standard means both retailers and shoppers can trust our products to be the best quality in the UK.”
In addition to the status, Westland can also provide significant support to retailers through investments in advertising and marketing. This includes in-depth customer insight which has led to a more effective product positioning across all bird food brands.