WHM

This coverage spotlights WHM Pet Group, a family‑run UK manufacturer specialising in wild bird food, animal feed, feeders, and garden wildlife products under trusted brands like Marriage’s, Honeyfield’s, and RSPB. Pet Gazette reports on WHM’s distribution partnerships, capital investment in manufacturing, and supply chain developments. Coverage includes news, trade insights, and case studies that demonstrate WHM’s role in supporting retailers, garden centres, wholesalers, and distributors. Business analysis explores how WHM’s expansion and partnerships—such as the strategic 2025 distribution deal with Wildlife World—affect product availability, sustainability strategy, and trade growth opportunities.

Oct- 2025 -

22 October

Features

Is Pets at Home really a victim of a ‘subdued’ pet market?

“It’s not just one issue behind Pets at Home’s challenges. A squeeze on household budgets, rising costs in real estate and shifts in consumer behaviour have combined with the challenges of delivering a broad ‘pet care platform’ strategy,” says Anna King, a retail consultant, of the troubles facing the UK’s…
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Jul- 2025 -

29 July

Manufacturers

WHM Pet Group appoints new national account manager

WHM Pet Group has announced the appointment of Graham Tarrant as its new national account manager. As national account manager, Tarrant’s role will encompass building strategic relationships with key customers, driving sales growth, negotiating contracts, and managing promotional plans. Most recently he was national account manager for Certainly Wood, overseeing…
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May- 2025 -

13 May

Manufacturers

WHM Pet Group and Wildlife World agree distribution partnership

WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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Dec- 2024 -

11 December

Regulation

WHM Pet Group contributes to new European rabbit feeding guide

WHM Pet Group has contributed its nutrition expertise to the 2024 Nutritional Guidelines for Feeding Pet Rabbits, which is produced by FEDIAF, the voice of the European Pet Food Industry. Specifically, Penny Ormsby, technical business development manager at WHM Pet Group, was one of a team of experts who contributed…
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Sep- 2024 -

18 September

Retailers

Marriage’s launches new Nutri Pressed range

Marriage’s has expanded its small animal range with the launch of Nutri Pressed line which features 13 products, formulated specifically for rabbits, guinea pigs, chinchillas, hamsters, gerbils, rats and mice. The new range marks phase two of the brand’s new identity and follows the launch of its indoor and aviary…
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Jul- 2022 -

28 July

Industry News

PetQuip unveils finalists for Industry Awards 2022

The PetQuip trade association has announced the list of finalists for this year’s PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories – ‘Celebrating Green and Organic’ and the ‘Sustainability Award’…
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Sep- 2021 -

3 September

Manufacturers

WHM expands UK manufacturing capabilities

WHM Pet Group has revealed that it has added new capabilities to its UK manufacturing over the past 12 months, which includes new investment into its Driby site in Lincolnshire to further its offering. Previously, the group invested £5m into its Driby manufacturing site over the past nine years, resulting…
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