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Whiskas

This coverage explores Whiskas’ role in the UK petcare market, focusing on its cat food ranges, brand strategies, and partnerships with retailers, wholesalers, and distributors. Pet Gazette reports on product launches, marketing campaigns, and consumer trends shaping the cat care segment. Coverage provides pet trade professionals with insights into stocking strategies, promotional opportunities, and supply chain considerations linked to Whiskas’ presence in the market.

  • May- 2025 -
    14 May
    RetailersMars and Calm team up for Mental Health Awareness Month

    Mars and Calm team up for Mental Health Awareness Month

    Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets.  As a result, the duo have launched Mars x Calm Collection featuring Sleep…

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  • Mar- 2025 -
    26 March
    ManufacturersMars named UK’s most family-friendly workplace

    Mars named UK’s most family-friendly workplace

    Mars has been recognised as the ‘UK’s Most Family Friendly Company’ in the 2025 Flexa100. Alongside this, Mars also earned recognition as the second most pet-friendly company in the country. The report evaluates companies based on their commitment to flexible working, based on an internal, anonymous survey sent to Mars…

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  • Sep- 2024 -
    4 September
    ManufacturersMars Petcare appoints new CFO

    Mars Petcare appoints new CFO

    Mars Petcare has announced the appointment of Gabriel Millan as its new chief financial officer. Millan will join the business in December and will lead, reporting to Loïc Moutault, president of Mars Petcare. He has over 25 years’ experience in corporate finance, strategy, M&A and IT at Fortune-500/FTSE-100 companies across…

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  • Mar- 2024 -
    14 March
    RetailersMars Pet Nutrition appoints new global chief growth officer

    Mars Pet Nutrition appoints new global chief growth officer

    Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…

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  • Feb- 2024 -
    5 February
    AwardsWhiskas and Butchers named Best Pet Products of the Year

    Whiskas and Butchers named Best Pet Products of the Year

    Whiskas Pouch Reset and Butcher’s Nourishing Food for Dogs Healthy Heart Tins have been named Product of the Year for the cat and dog categories respectively. Whiskas new range has been tasted and approved by 3 out of 4 cats while Butcher’s worked with nutritionists to create their range of…

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  • Oct- 2023 -
    10 October
    ManufacturersMars Petcare appoints chief brand and experience officer

    Mars Petcare appoints chief brand and experience officer

    Mars Petcare has announced the appointment of Najoh Tita-Reid as its new chief brand and experience officer. The newly created role will see Tita-Reid lead the growth agenda, helping create a “seamless” brand and consumer experience across the Mars Petcare portfolio of brands and services. Tita-Reid has worked in leadership…

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  • May- 2023 -
    24 May
    BusinessMars Pet Nutrition announces two appointments

    Mars Pet Nutrition announces two appointments

    Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…

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  • Jul- 2022 -
    6 July
    RetailersMars Petcare latest to halt supplies to Tesco amid price dispute

    Mars Petcare latest to halt supplies to Tesco amid price dispute

    Mars Petcare has halted supplies to Tesco as the supermarket faces its second dispute amid rising costs, as inflation continues to impact supplier and retailer relations. Mars Petcare, which produces brands such as Whiskas, Dreamies, Pedigree and Cesar, has paused supplies to Tesco until an agreement can be reached on…

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  • Jun- 2022 -
    17 June
    Industry NewsMars Inc announces new global president

    Mars Inc announces new global president

    Mars Inc has announced that Ikdeep Singh has been named as the new global president for its Pet Nutrition business. The role also sees Singh become a member of Mars Petcare’s global leadership team. Singh will be responsible for some of the world’s largest pet food brands including Pedigree, Whiskas,…

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  • Sep- 2021 -
    6 September
    Industry NewsMars Petcare to remove plastic from multipacks

    Mars Petcare to remove plastic from multipacks

    Mars Petcare has announced it will replace shrink film with cardboard across all mixed multipack cans of Pedigree, Whiskas, Chappie and Kitekat pet food in the UK.  The new packaging will be widely available in stores from 11 September 2021.  The move has been made with the aim to see…

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