Wet Food

Catit unveils sustainable packaging to celebrate Earth month

Pet brand Catit has launched a new sustainable cat food packaging for its wet food range, Catit Cuisine, this Earth month. In addition, the group’s Catit Recipes dry food range is also using recyclable packaging unlike many other pet food options. Using only fresh and natural ingredients, Catit Cuisine offers…

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Walker and Drake launches new Working Dog Food recipe

Walker and Drake has launched a new Working Dog Food recipe, which is a cold pressed dog food formulated to give working and active dog breeds a balanced diet to help maintain the energy and stamina levels. High in protein, fruit and vegetables such as sweet potato, carrot, tomato and…

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Hownd Superfood now available at Pets at Home

Hownd has announced that its plant-powered products for dogs are now available from Pets at Home. Delicious Pumpkin, Quinoa and Moringa Dry Superfood is available in 2kg, RRP £15.39, and 10kg, for £65.99, in fully recyclable eye-catching packaging. Popular wet food options include Hearty Quinoa and Pumpkin Casserole, Fresh Blueberry…

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MPM unveils major global rebrand of its Applaws cat food

MPM has unveiled the beginning of an evolution in the branding of its wet and dry cat food Applaws, the first makeover of the brand since its launch in 2006. The rebrand covers the full Applaws offer – wet foods, treats and dry food – and the new branding is…

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Meatly partners with Omni to launch first cultivated meat cat food

Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…

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Inspired Pet Nutrition invests over £30m in its regional factories

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has announced an investment of over £30m in new technologies designed to significantly expand technical capability, potential product range and capacity at its regional factories. IPN has invested more than £6m at its wet food facility to more than double its capacity.…

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Eden launches The Gourmet Range

Eden Holistic Pet Foods has launched The Gourmet Range. The new range features luxury gourmet ingredients and will be added to Eden’s existing wet food line. The Gourmet Range uses a “pioneering” cooking process, researched and developed by “innovative” pet food experts to produce a “high percentage of highly digestible…

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Vafo Group acquires Dagsmark Petfood

European producer of “super premium” pet foods Vafo Group has acquired Finnish company Dagsmark Petfood. Now part of Vafo Group, Dagsmark will continue its operations while retaining its existing workforce. In Finland, Vafo Group is currently represented by its subsidiary Prima Pet Premium, which also operates a new dry food…

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IPN becomes £200m business in centenary year

Yorkshire-based pet food company Inspired Pet Nutrition (IPN) has become a £200m business in accounts made up to June 2023. Currently celebrating 100 years since its establishment in animal feed in 1923, the family-founded company is now expecting to become a £500m+ sales business within the next five years. IPN…

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Fleischeslust new steakhouse range – Single protein complementary food sausages

Following the successful launch of Fleischeslust sausage wet food products at the beginning of this year, BSB Products Ltd has now extended it’s offering with the new Fleischeslust Steakhouse range, a single protein complementary sausage.  The complementary pure meat Steakhouse range is gently preserved high quality single protein meat and…

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