Waitrose

This coverage examines Waitrose’s role in the UK petcare market, from its premium pet food and accessory ranges to its sourcing policies and retail strategies. Pet Gazette reports on product launches, supplier partnerships, sustainability initiatives, and promotional campaigns that shape Waitrose’s position in the sector. Coverage provides pet trade professionals — including manufacturers, distributors, and wholesalers — with insights into market trends, supply chain considerations, and commercial opportunities linked to Waitrose’s pet product offering.

Aug- 2025 -

14 August

Retailers

Lily’s Kitchen updates wet cat food range

Lily’s Kitchen has overhauled its wet cat food range with new recipes, pack sizes and packaging. The changes include four textures – Smooth Paté, Tasty Cuts in Gravy, Shredded in Broth and a new Shredded in Jelly option – aimed at catering for different life stages from kitten to mature…
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Dec- 2024 -

12 December

Retailers

Waitrose Christmas pet sales up 964% YOY

Waitrose has revealed that sales for Christmas pet lines are up 964% over the last 30 days. The company recently launched a selection of paw-fect treats and toys for pets this Christmas. This includes its first ‘Paw-some Mince Pies’, Christmas flavoured ‘Meaty Strips with Turkey and Sage’ for your food-legged…
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Nov- 2024 -

13 November

Retailers

Just for Pets partners with Just Eat

Just for Pets has become Just Eat’s first specialist pet partner, offering frozen raw food, cat litter, Christmas gifts and more. Free Delivery and more will be available for Just for Pets orders on the Just Eat platform over the coming months, plus pet owners can save £10 with any…
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Sep- 2024 -

10 September

Retailers

Pets at Home appoints Vet Group managing director

Pets at Home has announced the appointment of Richard Dening-Smitherman to the role of managing director of the Vet group Vets for Pets. Dening-Smitherman joined the Pets’ executive team on 2 September and in his new role he will lead the Vet business supported by the Vet leadership team and…
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Apr- 2024 -

10 April

Retailers

Marleybones secures lineup of investors

Marleybones, a dog food brand known for its pantry fresh solution, has announced a new £900k seed funding led by JamJar Investments, the venture capital firm set up by the founders of Innocent Drinks, and further supported by Active Partners, the consumer investor behind Soho House, Rapha and KatKin. Marleybones’…
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Jan- 2024 -

31 January

Regulation

Marleybones secures listing with Whole Foods Market

Pet food subscription startup Marleybones has secured a listing with Whole Foods Market. From 1 February, Marleybones’ pantry, fresh dog food, gourmet treats and health boosting toppers, will be available in Whole Foods Market. The women-founded, dog-centred brand features “fresh”, shelf-stable meals that are steam-cooked to retain all their “natural…
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Jun- 2023 -

21 June

Manufacturers

Doggy Baking Co launches in Waitrose

Doggy Baking Co has announced that it will be launching in a number of Waitrose stores across the UK. The brand has already been stocked in John Lewis for some time but is now extending its reach to Waitrose. The Pumpkin Seed and Banana Biscuit Mix, Linseed, Oregano and Parsley…
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Mar- 2023 -

13 March

Manufacturers

Scrumbles secures £6m investment from BGF

Natural pet food brand Scrumbles has secured a £6m investment from capital investment firm BGF. Founded in 2018 and based in London, Scrumbles provides nutritious, natural and ‘gut friendly’ food for cats and dogs, through a range of high quality, natural recipes. The company has achieved significant growth to date,…
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Dec- 2022 -

16 December

Technology

Biscuit Pet Care users rise following £3m investment

A start-up pet care app which launched in March this year has reached 50,000 registered users after securing £3m in seed funding. Biscuit Pet Care is part of the Correlation One Holdings portfolio of pet businesses, and has been developed to help pet owners care for the health and wellbeing…
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Sep- 2021 -

17 September

Retailers

Pets at Home to close for Boxing Day

Pets at Home has announced that it is set to close its shops on Boxing Day for the second year running. The group claimed that the decision has been made as a sign of recognition for the work of its colleagues throughout 2021. It follows a similar decision in 2020…
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