The Innocent Hound

The Innocent Hound releases seasonal treat range all year round

The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…

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The Innocent Hound launches new online ordering platform

The Innocent Hound has announced the launch of its brand-new online ordering platform, designed exclusively for trade customers. This new system simplifies the ordering process, allowing retailers to easily browse and purchase their premium air-dried food and treats. This initiative aims to enhance convenience for independent pet retailers, making it…

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Innocent Hound unveils Christmas range

Innocent Hound has announced the launch of its newest Christmas range with an array of festive treats. The new range introduces the Festive Turkey Treats which are made of 60% British turkey and come in festively designed 70g packs. Their other new product is the Christmas Treat Box, which contains…

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The Innocent Hound launches limited edition Game picnic bars

The Innocent Hound has announced the launch of its brand new, limited edition Game Picnic Bars. These hand-crafted treats, made in Yorkshire, feature 30% British venison and 30% British duck, enhanced with cranberry and rosehip. The bars are gently air-dried to retain their nutrients and flavour, and each package of…

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The Innocent Hound launches limited edition Valentines treat

The Innocent Hound has announced the launch of its next limited edition air-dried treat, Strawberry Crush Hearts. The heart-shaped treats are handcrafted, using quality British beef with crushed strawberries. The Innocent Hound’s last limited edition treat sold out within weeks of launching and the treats come in resealable and recyclable…

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The Innocent Hound launches limited edition Wild Game Sausages

The Innocent Hound has launched its new Wild Game Sausages, a limited-edition autumn treat. The new Wild Game Sausages contain pumpkin and cinnamon, all wrapped-up in an air-dried salmon and British venison treat. The sausages are made with 60% wild game, which is a great source of protein for dogs.…

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The Innocent Hound celebrates 10-year milestone

Yorkshire pet food manufacturer The Innocent Hound has completed 10 years in business. Inspired by their rescue lurcher, Bongo, founder Chloe Heaton wanted to create a range of treats that mirrored “their values that they hold when choosing food for themselves”. Haeton said The Innocent Hound “set out on a…

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The Innocent Hound launches two new fine health products

The Innocent Hound has added The Flea Repellent treats and The Super Boost Topper to its fine health range. The Flea Repellent helps to deter biting insects and contains neem, lemon balm and fenugreek, all wrapped-up in an air-dried British beef treat. The pet food retailer said that for “best…

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PetQuip unveils finalists for Industry Awards 2022

The PetQuip trade association has announced the list of finalists for this year’s PetQuip Industry Awards. A record number of entries were received, and following preliminary judging, these have now been whittled down to a list of finalists. Two new categories – ‘Celebrating Green and Organic’ and the ‘Sustainability Award’…

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Innocent Pet Care gets Bestpets’ approval

The manufacturers of The Innocent Hound and The Innocent Cat have announced that both brands are now listed in Bestpets. Retailers can now order the range of luxury meat treats for dogs and cats along with their usual deliveries. Peter Brame, category controller at Bestpets said: “Here at Bestpets we’re always…

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