This coverage focuses on The Innocent Hound, a UK-based producer of air-dried, luxury pet treats and food made with British-sourced ingredients and human-grade production standards. Pet Gazette reports on the brand’s product innovation, sustainability practices, retail partnerships, and growth within the premium natural pet nutrition category. Coverage offers insights for independent retailers, distributors, and category buyers tracking trends in artisanal production, raw feeding alternatives, and high-quality treat offerings in the UK petcare market.