This coverage spotlights Sniffe and Likkit, a premium pet grooming and lifestyle brand blending functional care with luxury design, targeting pet owners seeking elevated experiences. For retailers, distributors, and brand managers, Sniffe and Likkit represents a commercial opportunity in the fast-growing pet pampering and gifting space. Pet Gazette covers the brand’s product launches, retail partnerships, marketing strategy, and export ambitions, with editorial that includes trend analysis, business news, and case studies exploring consumer appetite for premiumisation and gifting in pet retail.