This coverage highlights Scoff Paper, the UK-based innovator producing edible greeting cards for dogs. Pet Gazette reports on the brand’s product development, retail partnerships, and growth within the pet gifting and accessories market. Our editorial explores Scoff Paper’s unique positioning in the petcare sector, its appeal to consumers seeking novelty and premium experiences, and the opportunities it creates for independent retailers, larger chains, and distributors. For pet trade professionals, this section provides insights into how niche innovation drives category growth and supports diversification across the pet retail landscape.