United Petfood acquires Vital Petfood Group
The intended acquisition still needs to be approved by the Danish Competition Authorities
European dog and cat food manufacturer United Petfood has announced that a share purchase agreement has been signed for the acquisition of Vital Petfood Group in Ølgod, Denmark.
The takeover of the first plant in the Nordics is part of the planned growth strategy of United Petfood.
Vital Petfood Group is a pet food business with many years of experience in the production of dry and semi-moist food for cats and dogs.
The intended acquisition still needs to be approved by the Danish Competition Authorities.
Mika Holappa, Nordic Pet Care Group CEO, said: “Being one of the leading European producers of pet food, United Petfood was an obvious choice of partner and new owner of VPG.
“We are confident that VPG will benefit from United Petfood’s European customer footprint as well as extensive experience with operating multiple pet food production sites. Furthermore, we expect United Petfood to be able to utilise VPG’s strong position in the Nordics, and the Danish market, in particular.
Holappa added: “We look forward to continuing to expand the collaboration with United Petfood and keep on producing Best Friend products at the Ølgod factory for the years to come.”
The management at United Petfood concluded: “Thanks to the acquisition of Vital Petfood Group, our network of production sites will be able to offer flexibility and bring our production more and more closer to our customers also in the Nordics.
“There has been a lot of consolidation within the pet food production industry during the recent years. We wanted to find a new owner to continue developing our pet food production in the long run. This divestment enables us to focus and further strengthen our branded businesses within Nordic Pet Care Group.”
