raw dog food

This coverage explores the raw dog food sector within the UK petcare industry, focusing on its growth, market trends, and relevance to retailers, wholesalers, distributors, and supply chain specialists. Pet Gazette reports on product launches, nutritional research, consumer demand patterns, regulatory developments, and category innovations from leading brands and emerging producers. Our coverage provides pet trade professionals with insights to inform product selection, category expansion, and competitive strategy in the raw feeding market.

Sep- 2025 -

17 September

Retailers

Paleo Ridge brings back festive Christmas Turkey and Cranberry meal

Raw dog food company Paleo Ridge has reintroduced its limited-edition Christmas Turkey and Cranberry meal for the third consecutive year. The seasonal product, available earlier than usual this year, combines British turkey with bone and offal, lamb tripe, cranberries, parsnips and carrots to provide a complete raw meal. It is…
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4 September

Manufacturers

Naked Dog launches personalised raw food sleeves in local pet shops

Raw pet food company Naked Dog has launched a limited run of personalised packaging across independent pet shops in the UK. The initiative features 200 sleeves on packs of its beef raw dog food, each printed with one of the country’s 20 most common dog names, from Arlo to Yogi.…
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Jul- 2025 -

10 July

Retailers

Nutriment Company rolls out Dibo raw dog food to UK stockists

The Nutriment Company, a member of the Pet Industry Federation (PIF), has rolled out its Dibo raw dog food range to specialist pet retailers across the UK. Following a launch earlier this year, the Dibo range brings more than 30 years of raw nutrition experience to UK stores. Centred on…
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2 July

Retailers

Paleo Ridge launches new website

Raw dog food supplier Paleo Ridge has launched a new website aimed at “improving user experience and boosting order efficiency”. The revamped site, which went live on 1 July, was built on the Shopify platform. It introduces improved subscription management, enhanced product filters and detailed ingredient breakdowns for each product.…
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May- 2025 -

15 May

Retailers

Benyfit Natural unveils new branding

Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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Apr- 2025 -

15 April

Retailers

Jollyes permanently removes small animals from stores

Jollyes has completed the removal of small animals from all 100-plus stores as it accelerates the roll out of raw frozen food across its stores. The move, which has involved the phased removal of all live rabbits, guinea pigs and birds, has been completed over a 12-month period giving breeders…
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Jan- 2025 -

30 January

Business

Wilsons secures £1m investment

Wilsons Pet Food has secured a £1m investment from The Investment Fund for Scotland (IFS), managed by Maven Capital Partners. The IFS funding will enable Wilsons to accelerate growth by expanding into new product categories, and further enhance production capabilities. In 2024, Wilsons invested in a full rebrand across their…
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14 January

Manufacturers

TNC expands in UK with Dog’s Butcher acquisition

Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…
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Nov- 2024 -

20 November

Manufacturers

Scrumpf debuts with supplement launch

A new dog nutrition brand Scrumpf has made its debut in the UK by launching a range of herbal supplements. The new range of supplements is available in three varieties; calming, digestion and joint care all retailing for £20. The calming supplement is made of brewer’s yeast, hemp, peppermint, lemon…
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Sep- 2024 -

9 September

Retailers

Mersey Raw plans to expands retail operations

Liverpool-based pet food company specialising in the raw diet Mersey Raw has announced plans today to expand its operations in the retail sector. The news comes on the back of the company’s founder, Ben McIntyre, being nominated for the Entrepreneur of the Year award at the Entrepreneurs Awards organised by…
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