Petcare

Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.

Jul- 2025 -

30 July

Manufacturers

Mars appoints new petcare leaders in UK&I and the Nordics

Mars has announced the appointment of two general managers for its petcare business, Nick Foster as Mars Pet Nutrition UK, Ireland and Nordics GM and James McGrath who has expanded his responsibilities to include Royal Canin UK and Ireland. Foster was previously general manager at Royal Canin UK and Ireland,…
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7 July

Features

Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…
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4 July

Retailers

Assisi Petcare acquires Yakers

Assisi Petcare has acquired Yakers, a natural dog treat brand, from pet industry group Kennelpak. Launched in 2017, Yakers introduced Himalayan-style chews to the UK market. The treats are made from a high-protein, low-fat recipe and are designed to be long-lasting, aiding dental hygiene and digestion. The brand is now…
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Jun- 2025 -

17 June

Retailers

Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…
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4 June

Science

BIV and Mars launch 2025 Global Pet Food Innovation Programme

Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…
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May- 2025 -

14 May

Retailers

Mars and Calm team up for Mental Health Awareness Month

Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets. As a result, the duo have launched Mars x Calm Collection featuring Sleep…
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8 May

Business

Prefera Petfood acquires The Pack

Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…
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Apr- 2025 -

23 April

Retailers

Pets at Home launches new in-store subscription service

Pets at Home has announced the launch of a new in store service, Easy Repeat, a subscription service for essentials, allowing customers to receive regular orders of their pets’ favourite products. The company stated that the new service combines staff expertise with a customer proposition centered on delivering value and…
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14 April

Retailers

Purina Pro Plan and ATP Tour sign multi-year partnership

Purina Pro Plan, part of Nestlé Purina PetCare Europe has announced a multi-year partnership with ATP, a global governing body of men’s professional tennis. Purina Pro Plan offers a range of pet food products for dogs and cats, developed by a dedicated team of Purina nutritionists and vets. The partnership…
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10 April

Appointment

Mars appoints new global People and Organisation VP

Mars has named Helio Fujita as Global People and Organisation VP for its pet health, services, and nutrition business. Fujita, who will join the business in July, will lead the people and organisation function for the $30bn+ (£23.22bn) petcare business, reporting to Loïc Moutault, president of Mars Petcare. Fujita has…
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