Petcare

Petcare is the core of the UK pet industry, encompassing everything from nutrition and grooming to health, hygiene, and wellness products. Pet Gazette’s coverage of the petcare sector focuses on new product development, brand strategies, retail performance, and wholesale trends across multiple categories. We report on innovations in supplements, dental care, flea and worming treatments, grooming lines, and wellness-focused SKUs — along with insights into consumer preferences, compliance, and stockist relationships. Whether you’re a retailer, distributor, or supplier, this tag delivers commercial intelligence on the evolving petcare marketplace.

Dec- 2025 -

24 December

Business

Purina Pro Plan launches first 3D billboard at Piccadilly Circus

Purina Pro Plan has launched its first three-dimensional billboard at Piccadilly Circus, unveiling a festive advertising display featuring tennis player Andy Murray and his puppy, Bonnie. The out-of-home activation, which runs from 22 to 28 December, takes over the full Piccadilly Circus screen every hour and marks the latest phase…
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18 December

Retailers

Cat products drive Christmas pet spending, Pets at Home finds

Spending on Christmas products for cats has risen sharply this year, outpacing other pets as shoppers increasingly treat animals as part of the family, according to new figures from Pets at Home. The retailer said overall festive spending on pets was up 4% year on year, but sales of cat-related…
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Oct- 2025 -

24 October

Business

Big Idea Ventures and Mars unveil 2025 startup accelerator cohort

Big Idea Ventures and Mars Petcare have announced three startups selected for the 2025 Next Generation Pet Food Program, an accelerator aimed at supporting sustainable innovation in pet nutrition. Run in partnership with AAK, Bühler and Givaudan, the programme focuses on advancing biotech-based ingredients, essential nutrients and circular feed systems…
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9 October

Manufacturers

Burgess Pet Care extends Excel range across Scandinavia

Yorkshire-based small animal specialist Burgess Pet Care has expanded its distribution partnership with FS Petcare AB to make its Excel range available across Denmark, Sweden, Finland and Norway. FS Petcare AB, a distributor of pet products in Scandinavia, already represents Burgess in Sweden. The extended agreement will see the company…
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Sep- 2025 -

11 September

Manufacturers

Purina backs major oyster reef restoration off Norfolk coast

Petcare firm Purina has announced support for what is expected to be the UK’s largest oyster reef restoration project, in partnership with marine conservation group Oyster Heaven. The initiative will see new reefs established off the North Norfolk coast, with a target of embedding at least four million oysters by…
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10 September

Retailers

Peake Petcare to launch Soothing Ear Cleaner

Peake Petcare is set to launch its Soothing Ear Cleaner at PATS, UK’s pet trade show, held at the NEC Birmingham from 28–30 September. The Worsley-based company said demand for the product has increased as the popularity of designer breeds and dogs with floppy ears has led to more ear…
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Jul- 2025 -

30 July

Manufacturers

Mars appoints new petcare leaders in UK&I and the Nordics

Mars has announced the appointment of two general managers for its petcare business, Nick Foster as Mars Pet Nutrition UK, Ireland and Nordics GM and James McGrath who has expanded his responsibilities to include Royal Canin UK and Ireland. Foster was previously general manager at Royal Canin UK and Ireland,…
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7 July

Features

Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…
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4 July

Retailers

Assisi Petcare acquires Yakers

Assisi Petcare has acquired Yakers, a natural dog treat brand, from pet industry group Kennelpak. Launched in 2017, Yakers introduced Himalayan-style chews to the UK market. The treats are made from a high-protein, low-fat recipe and are designed to be long-lasting, aiding dental hygiene and digestion. The brand is now…
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Jun- 2025 -

17 June

Retailers

Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…
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