Paleo Ridge

Paleo Ridge unveils new leadership team amid £2m investment

Paleo Ridge has established a new leadership team to drive business expansion following a £2m investment from private equity firm Ashridge Capital earlier this year. Will Green, who joined the business in 2020 following an extensive digital marketing career in the music, paper and real-estate industries, has been promoted to…

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The environmental impact of pet ownership 

Sustainability is a crucial focus for consumers and pet food is no exception. The demand for eco-friendly pet food options is on the rise as pet owners look to reduce their carbon footprint while meeting the nutritional needs of their furry friends. Reducing “carbon pawprints” has made headlines in recent…

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Paleo Ridge announces expansion into treat products

Paleo Ridge has announced it is extending its portfolio with a move into treat products. The new treats range features two products, Fish Skin Cubes and Sprats, and is being launched exclusively to trade partners ahead of general release in March. The new treats are an extension of Paleo Ridge’s…

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Paleo Ridge secures £2m funding to support expansion

Paleo Ridge has secured a £2m investment from private equity firm, Ashridge Capital, to help support its ongoing expansion. The new investment will help fund the opening of a new despatch and manufacturing facility, supporting the expansion of the raw dog food manufacturer’s capabilities and the creation of over 20…

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Paleo Ridge refreshes brand packaging

Paleo Ridge has announced it is refreshing it’s Paleo plus range with brand new packaging across the entire line. The updated design completes a refresh of all Paleo Ridge lines which began 18 months ago with the redesign of the classic and DIY ranges. Rolling out from January, the new…

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90% of dogs receive Christmas presents, report finds

Research conducted by Paleo Ridge, has found that the vast majority of dogs (90%) are given a present at Christmas, while over half (53%) are treated to a Christmas stocking. Some 66% of dogs are given a special dinner at Christmas, with 40% of owners saying that turkey is their…

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Paleo Ridge unveils Black Friday offer to trade partners

Paleo Ridge has announced it is delivering early Black Friday deals to trade partners and customers. Paleo Ridge is offering its trade partners a 5% discount off of its entire product range in a deal which will see trade partners offer a further 5% discount, creating a 10% discount overall…

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Paleo Ridge celebrates four millionth meal milestone

Paleo Ridge has reached its four millionth meal milestone with over 17,000 customers having bought from the company, which has been selling “ethically sourced raw feeding products” for the past 6 years. It said it recently saw a boost in revenue after the launch of its new website in March,…

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Paleo Ridge appoints new trade account manager

Paleo Ridge has revealed that it will be strengthening and expanding its business with the appointment of Gill Synnuck as its newest trade account manager. The appointment follows the promotion of Will Green to the role of head of sales and marketing. Synnuck’s appointment is the latest to the team…

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Paleo Ridge celebrates four million meal milestone

Paleo Ridge has revealed that it will be celebrating a four million meal milestone by offering new customers a 30% discount, available until 30 September 2021. The raw dog food manufacturer said it has helped over 17,000 customers switch to its ethically sourced raw feeding products in the past six…

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