Orijen
This coverage focuses on Orijen, the premium pet food brand recognised for its biologically appropriate recipes made with high-protein, fresh regional ingredients. Pet Gazette reports on Orijen’s product launches, nutritional innovations, sustainability commitments, and retail and distribution strategies, as well as its participation in trade events. Coverage includes news, market analysis, and case studies to help independent retailers, large pet chains, wholesalers, and distributors understand Orijen’s positioning in the competitive premium pet food sector and its influence on category trends.
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Mar- 2014 -10 MarchManufacturers
Orijen signs exclusive deal with Vital
Bern Pet Foods has announced an exclusive distribution agreement with Vital Pet Products for its range of Orijen dog and cat foods and the recently introduced freeze-dried foods and treats. The partnership, which will be launched to the trade at PATS, is accepting pre-orders now. Colin Rodger, director of Bern…
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Sep- 2012 -3 SeptemberEvents
Chris Evans invited to ‘eat like a dog’ at Car-Fest
Bern Pet Foods challenged attendees of the recent Car-Fest, including its creator Chris Evans, to eat a piece of Canadian Salmon ‘like their dog’. Director of Bern Pet Foods Colin Rodger explained: “Our ‘eat like your dog’ challenge was, of course, a bit of fun, but with a serious message.…
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