This coverage focuses on Orijen, the premium pet food brand recognised for its biologically appropriate recipes made with high-protein, fresh regional ingredients. Pet Gazette reports on Orijen’s product launches, nutritional innovations, sustainability commitments, and retail and distribution strategies, as well as its participation in trade events. Coverage includes news, market analysis, and case studies to help independent retailers, large pet chains, wholesalers, and distributors understand Orijen’s positioning in the competitive premium pet food sector and its influence on category trends.