Omni
This coverage focuses on Omni, the UK-based pet nutrition brand specialising in plant-based dog food and sustainable feeding solutions. Pet Gazette reports on Omni’s product innovations, retail and distribution partnerships, investment activity, and marketing strategies, as well as its presence at trade shows and industry events. Coverage includes business analysis, market insights, and case studies to help pet trade professionals — from independent retailers to large chains and wholesalers — understand Omni’s positioning within the growing alternative pet food segment and its potential impact on the wider petcare supply chain.
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Oct- 2025 -23 OctoberManufacturers
Omni launches hypoallergenic ‘Snack Pockets’ treats
Pet health brand Omni has launched a new range of hypoallergenic dog treats designed for pets with allergies or food sensitivities. The product, called Snack Pockets, combines a crunchy outer shell with a soft, creamy centre and is available in Fruit Crumble and Peanut Brittle flavours. The treats are free…
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Aug- 2025 -28 AugustRetailers
Omni seeks ‘dog breath inspector’ to test new supplement
Pet health brand Omni is offering £9,000 to a UK dog owner willing to monitor their pet’s breath daily for 12 weeks to test a new supplement. The company, founded by vets, is looking to appoint its first “dog breath inspector”. The successful applicant will be sent a supply of…
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18 AugustManufacturers
OMNI unveils Lean Paws ‘Ozempic for dogs’
Pet health brand OMNI has announced the launch of Lean Paws, a natural supplement designed to tackle canine obesity. The new supplement has been inspired by innovative human weight loss drugs like Ozempic and is designed for dogs as a new option for managing excess weight. The supplement works by…
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Jul- 2025 -18 JulyRetailers
Omni secures B Corp status
Vet-founded brand Omni has secured B Corporation (B Corp) certification, embedding ethical practices across its operations. Environmental efforts include using recycled packaging, tracking emissions, and sourcing UK-based manufacturing to minimise transportation. It also supports charities through donations and fundraising, with additional activities such as tree planting and beach clean-ups. The…
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Jun- 2025 -26 JuneManufacturers
Edgard and Cooper launches in US
General Mills has announced that Edgard and Cooper has launched the brand in the US following its acquisition in April 2024. The brand will launch this July through an exclusive retail partnership with omni-channel pet retailer PetSmart. This US launch will feature Edgard and Cooper’s recipes made with real, recognizable…
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May- 2025 -21 MayRetailers
Omni sales surge 130% following Dragons’ Den investment
Omni, the UK’s first vet-founded nutrition brand catering specifically to allergy-prone pets, has reported a 130% increase in sales, close to £10m, since its appearance on BBC1’s Dragons’ Den, which aired on 6 February 2025. Founders Shiv Kumar and Dr Guy Sandelowsky attributed this sales growth to loyal, returning customers.…
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Feb- 2025 -7 FebruaryRetailers
Omni secures £75k investment on Dragons’ Den
Pet health brand Omni has secured a £75,000 investment in exchange for 2.5% equity after entering BBC One’s Dragon Den. Founders Dr. Guy Sandelowsky and Shiv Sivakumar said they left with the backing of their two “dream” dragons – Steven Bartlett and Deborah Meaden, making it the highest pet food…
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Jan- 2025 -27 JanuaryBusiness
Two pet food brands named among top UK startups
Alternative pet food brands Omni Pet and Grub Club have been named on the Startups 100 index. Plant-based dog food producer Omni Pet was ranked 25th on the list while insect-based food Grub Club was ranked 72nd. Omni Pet was co-founded by celebrity vet Dr. Guy Sandelowsky, and prioritises health…
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Mar- 2024 -18 MarchManufacturers
Meatly partners with Omni to launch first cultivated meat cat food
Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…
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Dec- 2023 -11 DecemberManufacturers
Omni announces partnership with Fressnapf
UK vegan dog food company Omni has announced a partnership with European pet food retailer Fressnapf. Omni plant, yeast and algae protein dog food products will initially be available to Fressnapfs’ customer base online. The products available on Fressnapf are Omni’s dry lifestage diets tailored for Puppy, Adult and Senior…
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