Omni

Omni secures B Corp status

Vet-founded brand Omni has secured B Corporation (B Corp) certification, embedding ethical practices across its operations. Environmental efforts include using recycled packaging, tracking emissions, and sourcing UK-based manufacturing to minimise transportation.  It also supports charities through donations and fundraising, with additional activities such as tree planting and beach clean-ups. The…

Read More »

Edgard and Cooper launches in US

General Mills has announced that Edgard and Cooper has launched the brand in the US following its acquisition in April 2024. The brand will launch this July through an exclusive retail partnership with omni-channel pet retailer PetSmart. This US launch will feature Edgard and Cooper’s recipes made with real, recognizable…

Read More »

Omni sales surge 130% following Dragons’ Den investment

Omni, the UK’s first vet-founded nutrition brand catering specifically to allergy-prone pets, has reported a 130% increase in sales, close to £10m, since its appearance on BBC1’s Dragons’ Den, which aired on 6 February 2025. Founders Shiv Kumar and Dr Guy Sandelowsky attributed this sales growth to loyal, returning customers.…

Read More »

Omni secures £75k investment on Dragons’ Den

Pet health brand Omni has secured a £75,000 investment in exchange for 2.5% equity after entering BBC One’s Dragon Den. Founders Dr. Guy Sandelowsky and Shiv Sivakumar said they left with the backing of their two “dream” dragons – Steven Bartlett and Deborah Meaden, making it the highest pet food…

Read More »

Two pet food brands named among top UK startups

Alternative pet food brands Omni Pet and Grub Club have been named on the Startups 100 index. Plant-based dog food producer Omni Pet was ranked 25th on the list while insect-based food Grub Club was ranked 72nd. Omni Pet was co-founded by celebrity vet Dr. Guy Sandelowsky, and prioritises health…

Read More »

Meatly partners with Omni to launch first cultivated meat cat food

Cultivated meat company Meatly has claimed it has created the world’s first cans of cat food that use cultivated chicken as the protein source. The product was created in collaboration with its first brand partner, Omni, a fast-growing novel protein pet food company in the UK, founded by veterinarian Dr…

Read More »

Omni announces partnership with Fressnapf

UK vegan dog food company Omni has announced a partnership with European pet food retailer Fressnapf. Omni plant, yeast and algae protein dog food products will initially be available to Fressnapfs’ customer base online. The products available on Fressnapf are Omni’s dry lifestage diets tailored for Puppy, Adult and Senior…

Read More »

Omni sees 60% rise in sales since January 2023

Omni has announced that it has seen a 60% rise in sales since its last funding round in January 2023. The British vegan pet food company has also served over 1 million vegan meals to dogs across the UK since the company was founded in 2020. As a result, the…

Read More »

Omni launches meat-like vegan wet food range

British Vegan pet food brand Omni has launched its first meat-like vegan dog food product. The vet-formulated wet food range has been a year in the making with a patent pending, and currently consists of beef and chicken-style options, all supplemented with healthy vegetables. Each flavour is available as a…

Read More »

Vita Animal Health launches new intestinal medicine for cats and dogs

Vita Animal Health has launched Omniflora, a new product to support intestinal health in dogs and cats. According to the animal health company, Omniflora delivers seven symbiotic ingredients to maintain and support intestinal function for both acute digestive upset and long term support. It is available in the form of…

Read More »