Nova

Nova Dog Chews launches new gluten and grain free pâté range

Dog treat brand Nova Dog Chews has launched a new gluten and grain free pâté range in a move aimed at catering to dogs with food sensitivities. The firm has replaced the small amount of rice flour in the original recipe with sweet potato. According to Nova Dog Chews, the…

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Mars appoints new global People and Organisation VP

Mars has named Helio Fujita as Global People and Organisation VP for its pet health, services, and nutrition business. Fujita, who will join the business in July, will lead the people and organisation function for the $30bn+ (£23.22bn) petcare business, reporting to Loïc Moutault, president of Mars Petcare. Fujita has…

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Nova Dog Chews launches new 1kg ranges

Nova Dog Chews, a provider of natural dog treats, has announced the expansion of its product range with the launch of new 1kg Sausages, Burgers, and Meaty Sticks. Designed to provide “convenience and variety” for both retailers and dog owners, these new pack sizes are natural, grain-free, and gluten-free treats.…

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PIF launches ‘Paws in Spring’ window competition

The Pet Industry Federation (PIF), has launched a nationwide spring-themed pet window display competition celebrating the creativity and dedication of UK pet retailers. PIF is inviting pet shops across the UK to transform their shop windows into stunning seasonal displays that showcase their unique branding, alongside a selection of pet…

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Nova Dog Chews partners with Vital Pet Products

Scottish-based animal feed manufacturing company Nova Dog Chews has partnered with Vital Pet Products, as it aims to give retailers easy access to its natural and responsibly sourced dog treats. The range of products stocked by Vital Pet Products now includes Nova’s Highland Antlers, Yak Snacks, and Root Chews, known…

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Lupa closes $4m seed funding round

Lupa, a London-based AI-native veterinary practice management platform, has announced that it has closed a $4m (£3.27m) seed funding round. The company has stated that it intends to use the money to expand and onboard more veterinary providers across the UK. The round included top investors such as Firstminute Capital,…

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Natural Instinct acquired by Nutriment Company

British raw food manufacturer Natural Instinct has been acquired by Swedish company the Nutriment Company. The deal comes as part of Nutriment’s goal of becoming a leading player in the Central European pet food market. Natural Instinct specialises in biologically appropriate raw foods for dogs and cats including products like…

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Nova Dog Chews launches three new Yak Snack Chew flavours

Nova Dog Chews, the provider of natural dog chews and treats to the independent pet trade, has announced the launch of three new flavours in its Yak Snack Chews range: Apple, Blueberry, and Strawberry.  According to Nova, the new Yak Snack Chews are 100% “natural” and “healthy”, containing 9.9% natural…

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Nova Dog Chews launches Bone Broth and Sauce

Nova Dog Chews has announced the launch of two new products, Bone Broth and Sauce. These products are 100% natural and help to boost your pet’s hydration and enrichment. The products are rich in collagen, chondroitin and glucosamine, which aid to lubricate and reduce inflammation in joints, promote glossy fur,…

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The Nutriment Company acquires Totally Natural Pet Products

German premium pet food producer The Nutriment Company has acquired Scottish raw dog food maker Totally Natural Pet Products (TNPP) for an undisclosed amount. The Nutriment Company stated that the acquisition expands its premium, natural pet food portfolio and is also expected to bolster the brand’s presence in Central Europe.…

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