Natural Instinct

Mar- 2025 -

21 March

PIF launches ‘Paws in Spring’ window competition

The Pet Industry Federation (PIF), has launched a nationwide spring-themed pet window display competition celebrating the creativity and dedication of UK pet retailers. PIF is inviting pet shops across the UK to transform their shop windows into stunning seasonal displays that showcase their unique branding, alongside a selection of pet…

Jan- 2025 -

31 January

Manufacturers

The Nutriment Company appoints new head of UK sales

The Nutriment Company (TNC) has announced the appointment of Tina Byrne as head of UK trade sales. Byrne previously worked at Arden Grange, Nestle Purina and Natures Menu and has over 40 years’ experience in the Pet Trade. Peter Roy, UK MD, said: “We’re committed to the UK Pet Specialist…

14 January

Manufacturers

TNC expands in UK with Dog’s Butcher acquisition

Stockholm-headquartered natural pet food manufacturer The Nutriment Company (TNC) has announced its first acquisition of 2025,The Dog’s Butcher, a UK provider of premium raw dog food. This acquisition marks a significant milestone as TNC strengthens its position in the UK raw pet food market even further. The Dog’s Butcher is…

Jul- 2024 -

23 July

Business

Natural Instinct acquired by Nutriment Company

British raw food manufacturer Natural Instinct has been acquired by Swedish company the Nutriment Company. The deal comes as part of Nutriment’s goal of becoming a leading player in the Central European pet food market. Natural Instinct specialises in biologically appropriate raw foods for dogs and cats including products like…

Jul- 2022 -

29 July

Retailers

Just for Pets launches ‘Rawgust’ campaign

Just for Pets is celebrating raw pet food this August with 10% off selected raw dog and cat food brands in store from 28 July to the end of August. The retailer said it is encouraging customers to consider the benefits of a natural, complete raw diet this August, renaming…

Apr- 2022 -

19 April

Industry News

Natural Instinct to be official sponsor of Agility Team GB 2022

Premium raw pet food brand Natural Instinct has been announced as the official sponsorship of Agility Team GB 2022. Natural Instinct is working alongside The Kennel Club and agility trainer Dave Munnings to support the championships and provide Team GB with their nutritional needs. Each year, The Kennel Club and…

Jul- 2021 -

8 July

Business

Natural Instinct recalls pet food products

Natural Instinct has announced that it will be recalling several of its frozen pet food products which have been sold online and at independent stores. The business has taken this precautionary measure of recalling its products, which were made using duck, because said products contain salmonella. The products in question…

Mar- 2021 -

24 March

Pet Owners

Over a third of owners say dog is overweight, survey finds

Over a third of dog owners (36%) have admitted that their dog is either very or slightly overweight, according to a new study from premium raw pet food brand Natural Instinct. According to the group, increased time at home has led to owners giving dogs extra treats, with 44% of…

Feb- 2021 -

2 February

Business

Natural Instinct launches limited edition Paw-fect Catch treats

Natural Instinct, raw pet food brand, has announced the launch of its limited edition Paw-fect Catch treats for £4.20. The treats which are now available from Natural Instinct online offer a seafood platter for dogs and cats which includes a selection of raw prawns, mussels and whitebait. The firm said…

Dec- 2020 -

3 December

Appointment

Natural Instinct names Camila Segura new product development technologist

Pet food brand, Natural Instinct, has announced the appointment of Camila Segura as new product development technologist (NPD Technologist) at the brand’s headquarters in Surrey. In her new role she will be focused on “extending Natural Instinct’s range of products, reflecting current market trends and new technologies within the industry”. …