Mars Pet Nutrition

Mars appoints new petcare leaders in UK&I and the Nordics

Mars has announced the appointment of two general managers for its petcare business, Nick Foster as Mars Pet Nutrition UK, Ireland and Nordics GM and James McGrath who has expanded his responsibilities to include Royal Canin UK and Ireland. Foster was previously general manager at Royal Canin UK and Ireland,…

Read More »

Mars expands global Better Cities for Pets programme

Pet care company Mars is expanding its Better Cities for Pets programme to support more pet-friendly urban environments worldwide. The initiative will invest more than $1m (£737,577) in increasing access to green spaces and pet-friendly areas, aiming to benefit 10 million people and pets by 2030. The global expansion is…

Read More »

BIV and Mars launch 2025 Global Pet Food Innovation Programme

Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…

Read More »

Mars launches AI-powered dental checks

Mars has announced the launch of Greenies Canine Dental Check, an AI-powered tool to aid pets dental health. The new digital AI tool monitors the appearance of dog’s teeth and gums, all from a smartphone photo. The tool scans for signs of tartar buildup and gum irritation in seconds, using…

Read More »

Only quarter of owners know where their pet food comes from, says Mars

New research from Mars, through its James Wellbeloved brand, has found that only a quarter of owners have a high understanding of where their pet’s food comes from. This is despite the fact that nearly 80% of respondents said that they put as much thought into the diet of their…

Read More »

Mars partners with European regenerative agribusinesses

Mars Petcare has announced a number of major collaborations with agribusiness companies to scale regenerative agriculture practices across its pet nutrition business in Europe. Multiyear collaborations have begun with suppliers including Cargill and ADM, and technical experts Biospheres, Horta, Agreena and Soil Capital in Europe. Through these partnerships, farmers in…

Read More »

Pet industry to be worth $500bn by 2030, Mars expects

Mars has stated that it expects the pet industry to be worth around $500bn by the end of the decade. Furthermore, of the $50bn in sales Mars generated in 2023, it stated that around 60% came from its pet care division. This research comes as part of Mars’ pet owner…

Read More »

Mars Pet Nutrition appoints new global chief growth officer

Mars Incorporated has announced that Natalia Ball has been appointed as global chief growth officer of Pet Nutrition effective 1 April. Ball will lead the growth agenda of beloved global brands including Pedigree, IAMS, Cesar, Whiskas, Sheba, Temptations, Nutro and Greenies. Ball brings over 20 years of experience as a…

Read More »

The Kennel Club and Mars Petcare launch Partners in Petcare

The Kennel Club and Mars Petcare have joined forces to launch Partners in Petcare, a five-year partnership that aims to enhance the experience of pets, pet owners and breeders. The Kennel Club community will benefit from access to leading Mars Petcare brands including James Wellbeloved as well as other veterinary…

Read More »

Mars Pet Nutrition announces two appointments

Mars Pet Nutrition has announced the appointments of Helen Warren-Piper as global vice president, strategic initiatives and Melodie Nye as chief growth officer for Europe. Warren-Piper was formerly the company’s chief growth officer for Europe and prior to that was general manager of the UK Pet Nutrition business. She will…

Read More »