Mars

Mars Petcare is one of the most influential players in the global and UK pet industry, with a portfolio that includes major brands such as Pedigree, Whiskas, Royal Canin, and James Wellbeloved. Pet Gazette reports on Mars’ product launches, supply chain strategies, pricing shifts, and retail partnerships across pet food and health categories. We also cover its investment in research, sustainability initiatives, and market influence on independent retailers, wholesalers, and distributors. This tag helps pet sector professionals track developments from a key manufacturer shaping pet nutrition and brand standards in the UK.

Oct- 2025 -

3 October

Retailers

Shailene Woodley teams up with Mars and Calm to promote pet adoption

Actor Shailene Woodley has partnered with pet care company Mars and mental health platform Calm to highlight the wellbeing benefits of pet ownership and encourage adoption. The collaboration comes as Mars prepares for its second annual Global Adoption Weekend, which will support shelters and prospective pet owners across more than…
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Sep- 2025 -

8 September

Veterinary

GekkoVet and Royal Canin to expand AI vet tool worldwide after pilot success

Finnish health technology company GekkoVet and pet nutrition group Royal Canin are set to expand their collaboration worldwide after a pilot programme found strong support for the use of artificial intelligence in veterinary decision-making. The companies said 92% of veterinarians taking part in the trial reported that GekkoVet’s software improved…
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Jul- 2025 -

30 July

Manufacturers

Mars appoints new petcare leaders in UK&I and the Nordics

Mars has announced the appointment of two general managers for its petcare business, Nick Foster as Mars Pet Nutrition UK, Ireland and Nordics GM and James McGrath who has expanded his responsibilities to include Royal Canin UK and Ireland. Foster was previously general manager at Royal Canin UK and Ireland,…
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Jun- 2025 -

17 June

Retailers

Mars commits to global seafood traceability standard

Mars has become the first petfood company to commit to the Global Dialogue on Seafood Traceability (GDST) standard, pledging to implement full digital traceability across its seafood supply chains. The company, which owns brands including Pedigree and Ben’s Original, has partnered with GDST-verified provider Wholechain to meet the global benchmark.…
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9 June

Retailers

Mars expands global Better Cities for Pets programme

Pet care company Mars is expanding its Better Cities for Pets programme to support more pet-friendly urban environments worldwide. The initiative will invest more than $1m (£737,577) in increasing access to green spaces and pet-friendly areas, aiming to benefit 10 million people and pets by 2030. The global expansion is…
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4 June

Science

BIV and Mars launch 2025 Global Pet Food Innovation Programme

Mars Petcare and Big Idea Ventures (BIV) have announced the launch of the 2025 Global Pet Food Innovation Programme in collaboration with AAK, Bühler, and Givaudan. Building on last year’s program, the second round aims to accelerate sustainable innovation in the pet food sector by supporting startups with novel ingredients,…
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3 June

Regulation

UK Pet Food welcomes new chair

UK Pet Food has announced the appointment of Dr Matt Elliott, scientific and regulatory affairs manager at Mars, as its new chair. He succeeds Rupert Phillips, who stepped down from the role slightly early after a move away from pet food into the animal feed sector. With over 20 years…
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May- 2025 -

14 May

Retailers

Mars and Calm team up for Mental Health Awareness Month

Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets. As a result, the duo have launched Mars x Calm Collection featuring Sleep…
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8 May

Business

Prefera Petfood acquires The Pack

Prefera Petfood has announced that it has acquired alternative UK-based protein petfood business The Pack. The Pack launched in 2021 primarily selling direct to consumer and in 2022 it was selected for Mars Petcare backed accelerator Leap Ventures. The brand became the first in the world to sell a cultivated…
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6 May

Technology

Mars launches AI-powered dental checks

Mars has announced the launch of Greenies Canine Dental Check, an AI-powered tool to aid pets dental health. The new digital AI tool monitors the appearance of dog’s teeth and gums, all from a smartphone photo. The tool scans for signs of tartar buildup and gum irritation in seconds, using…
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