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Loyalty Programme

This coverage explores loyalty programmes as a strategic tool for driving customer retention, repeat purchasing, and brand engagement across the UK petcare industry. Pet Gazette reports on new scheme launches, tech integrations, retailer case studies, and consumer behaviour insights relevant to both independent pet shops and large chains. Editorial content includes business analysis, trend reporting, and practical guidance for retailers, marketing teams, and suppliers looking to optimise loyalty mechanics and build value through personalised rewards and data-driven promotions.

  • Apr- 2021 -
    8 April
    SponsoredKennelgate relaunches online as PetsandFriends.co.uk

    Kennelgate relaunches online as PetsandFriends.co.uk

    Almost a year ago now back in March 2020, East-Midlands-based pet store chain Kennelgate (an umbrella brand of Kennelpak) saw what a lot of other retailers did, a huge boom in online sales due to the coronavirus lockdown. However, even with over 40 years in the industry, e-commerce trading was…

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  • Jul- 2020 -
    22 July
    FeaturesBuilding loyalty with pet owners, manufacturers must take the lead

    Building loyalty with pet owners, manufacturers must take the lead

    A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets,…

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  • Jul- 2017 -
    19 July
    Company ProfileCotswold RAW

    Cotswold RAW

    Cotswold RAW is a hands-on, rural company with a passion for pet food. The business was launched back in 2015, after co-founders Mark Lewis and Chris Brierley found they shared a deep-rooted interest in dog nutrition. Chris’ 18-month-old cocker spaniel, Nellie, had been in a bad way. Everyday foods were…

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  • Nov- 2016 -
    22 November
    Current AffairsBromley pet shop wins retailer of the year award

    Bromley pet shop wins retailer of the year award

    A Bromley based pet shop has been named as Independent Retailer of the Year at Bromley Business Awards. Waggles Pet Emporium, a family-run business, competed against four other finalists to take home the prize. The company started trading in 2001, offering home delivery and selling pet food and accessories at Bromley…

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