Leicester

HiLife’s New Dish Shortlisted for Product Innovation Award

The new HiLife FEED ME! dog food from Town and Country Pet Foods has been nominated for a national award in product innovation. The Leicestershire based firm is among the finalists in the 2014 PetQuip Awards with the HiLife FEED ME! Something Special range which features slices of sausage. The…

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Mars Petcare team smash Guinness World Record for pet food donation

A Leicestershire-based pet care company has broken a Guinness World Record for donating the most pet food to charity in 24 hours. Mars Petcare Associates, from Waltham, officially became world record holders during their annual Customer Development and Marketing Conference. The previous world record of 900 kilogrammes donated in one…

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Happy Pet Showcase had licence to thrill

More than 400 Happy Pet customers and visitors attended the company’s recent two day James Bond-themed Showcase event at the Hinckley Island Hotel in Leicestershire. Guests at the event, which featured over 2,000 pet product lines, were treated to an entertainment-packed evening of Bond girls, singing waiters, a casino, live…

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Happy Pet donates products to Dogs Trust Loughborough

In the countdown to the opening of Dogs Trust Loughborough, Leicestershire-based Happy Pet responded to the rehoming centre’s call for donations by sending van loads of products its way. Ella Tonge, Dogs Trust Loughborough’s supporter relations officer, said: “We were overwhelmed by the support of Happy Pet and the volume…

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Happy Pet donates products to Dogs Trust Loughborough

In the countdown to the opening of Dogs Trust Loughborough, Leicestershire-based Happy Pet responded to the rehoming centre’s call for donations by sending van loads of products its way. Ella Tonge, Dogs Trust Loughborough’s supporter relations officer, said: “We were overwhelmed by the support of Happy Pet and the volume…

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