This coverage explores Itch’s presence in the UK petcare market as a subscription-based provider of flea, worming, and wellness products for pets. Pet Gazette reports on the company’s product development, tech-driven retail model, strategic partnerships, and expansion into new health categories. Coverage includes insights into D2C innovation, regulatory considerations, and consumer trends, offering value to suppliers, retailers, and service providers monitoring digital disruption and personalised care within the pet health sector.