This coverage focuses on Innocent Hound, the UK-based pet treat manufacturer known for premium, air-dried products made with responsibly sourced ingredients. Pet Gazette reports on the company’s latest product launches, recipe innovations, sustainability initiatives, and market strategies, alongside its work with retailers, wholesalers, and distributors. From supply chain developments to trade show appearances, this tag offers news, insights, and business analysis for pet trade professionals looking to understand how Innocent Hound engages with the evolving petcare market.