East Sussex

This coverage highlights petcare industry news and developments in East Sussex. Pet Gazette reports on the activities of independent pet shops, regional distributors, and national retailers with a presence in the area. Our editorial also explores local supply chain operations, community initiatives, and case studies of pet businesses in East Sussex. For pet trade professionals, this section provides insights into how regional economic conditions, consumer demand, and retail trends in East Sussex connect to wider opportunities and challenges across the UK petcare market.

Oct- 2025 -

31 October

Retailers

Snellman Petfood expands into UK with Benyfit Natural acquisition

Finnish company Snellman Petfood has acquired British premium raw pet food manufacturer Benyfit Natural, for an undisclosed sum, marking its first purchase in the UK and a further step in its international expansion strategy. Founded in 2014, Benyfit Natural produces natural raw dog food from its facility in East Sussex. …
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Mar- 2024 -

15 March

Retailers

Benyfit Natural celebrates 10th anniversary

Raw dog food company Benyfit Natural has announced the celebration of its 10th anniversary. Since its establishment in 2014, Benyfit Natural has grown from a “modest” startup with the first recipes evolving around founder Ben Van Praagh’s kitchen table to a “prominent” premium player in the raw dog food sector.…
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Nov- 2023 -

13 November

Retailers

Benyfit launches new 100% recyclable packaging

Benyfit Natural has announced the launch of its new delivery box meaning all of its packaging is now 100% recyclable and sustainable. The new solution removes all polystyrene box inserts from November 2023 and has insulation inserts made from fully biodegradable cardboard. The new cardboard box is made from ethically…
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Jul- 2023 -

20 July

Veterinary

Cinque Ports Vets to open new cat clinic in Kent

Linnaeus-owned Cinque Ports Vets has announced the opening of its first cat clinic in Wye, Kent on 25 July 2023. The new dedicated cat clinic is its sixth practice in Kent and East Sussex and its first surgery specifically for cats. The clinic is based in Wye, Kent, and experienced…
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May- 2020 -

27 May

Business

PetsPyjamas reports 41% surge in business

Dog-friendly holiday company, PetPyjamas, has reported a 41% increase in forward bookings in May against the month prior. The majority of bookings have been for holidays to be taken later in the year or early 2021, though according to PetsPyjamas, the increase indicates that pet owners are once again “keen…
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Dec- 2019 -

18 December

Awards

Best dog-friendly UK hotels revealed

PetsPyjamas has revealed the top hotels in the UK for dog owners. The dog travel company holds its annual Travel Awards to recognise which hotel destinations are best suited for those travelling with a pet. The awards were judged on various criteria, including if there were three or more dog-friendly…
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Feb- 2016 -

15 February

Veterinary

Veterinary practices receive cheques for £4,000

Independent Vetcare Ltd has given five of its practices cheques for £4,000 each. The company has been running a practice competition to boost its preventative healthcare scheme – Pet Health Club – in conjunction with Bayer Animal Health. Participating practices were spit into four categories based on their Pet Health Club penetration rate…
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Sep- 2014 -

9 September

Events

Pet Industry Awards 2014 Announce Finalists

The Pet Industry Federation has announced the finalists in the sixth annual Pet Industry Awards. This year’s entries were particularly high-calibre and the judges will now focus on narrowing these finalists down to winners. This year’s finalists are: Grooming Business of the Year – sponsored by Jelf Dogs Delight, Chiswick,…
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