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Crufts

This coverage features news, event highlights, and business insights from Crufts, the world’s largest dog show and a major fixture in the UK petcare calendar. Pet Gazette reports on competition results, exhibitor announcements, product launches, and industry networking opportunities arising from the event. Coverage examines how Crufts supports commercial growth for pet retailers, suppliers, manufacturers, and service providers, and its role in shaping trends across the pet trade.

  • Dec- 2025 -
    3 December
    RetailersTug-E-Nuff plans US expansion as export sales rise 16%

    Tug-E-Nuff plans US expansion as export sales rise 16%

    Dog toy company Tug-E-Nuff has reported a 16% increase in export sales for 2025, alongside higher fourth-quarter sales, and has set out plans to expand in the US market next year. The business said it had increased its reach outside the UK during the year, with a particular focus on…

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  • Nov- 2025 -
    25 November
    BusinessKennel Club rebrands as Royal Kennel Club

    Kennel Club rebrands as Royal Kennel Club

    The Kennel Club has relaunched as the Royal Kennel Club (RKC), following the organisation being granted the Royal prefix by the King in 2023.  The change marks the most significant shift in its 150-year history as it broadens its focus from pedigree dogs to all dogs in the UK. To…

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  • Sep- 2025 -
    1 September
    ManufacturersRuffingtons celebrates first year of ‘rapid growth’

    Ruffingtons celebrates first year of ‘rapid growth’

    Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…

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  • Jun- 2025 -
    12 June
    Trade OrganisationsHungarian Mudi becomes UK’s newest recognised dog breed

    Hungarian Mudi becomes UK’s newest recognised dog breed

    Kennel Club has announced that The Hungarian Mudi will become the UK’s 225th recognised pedigree dog breed next month. The rare herding breed, which dates back to at least the 18th Century in Hungary, will be added to the Kennel Club’s Imported Breed Register from 1 July 2025. A breed…

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  • Mar- 2025 -
    4 March
    RetailersTug-E-Nuff launches new Bob toy

    Tug-E-Nuff launches new Bob toy

    Tug-E-Nuff, the interactive tug toy company for dogs, has announced the launch of Bob, a new three-in-one toy for fetching, tugging and floating. Designed for water-loving dogs, Bob is 100% waterproof and perfectly weighted to stay afloat. The new toy features a durable bungee handle with expert stitching for added…

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  • Feb- 2025 -
    12 February
    RetailersDotDotPet to launch Mini Eco Towels

    DotDotPet to launch Mini Eco Towels

    DotDotPet is set to unveil its new Mini Eco Dog Towels, at Crufts next month. Each box contains 10 compact towels, measuring 30cm x 30cm, that can be used for drying wet paws, wiping mucky chops, cleaning sensitive areas, or tackling dribbling dogs. Crafted from the same high-quality, natural, and…

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  • 6 February
    BusinessTavo to be an official sponsor of Crufts 2025

    Tavo to be an official sponsor of Crufts 2025

    Tavo Pet has announced that alongside exhibiting at Crufts 2025, it will also be an official sponsor. The show welcomes over 20,000 dogs and sees over 150,000 visitors flock to the event held at the NEC in Birmingham from 6 to 9 March. Tavo will be exhibiting in Hall 3…

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  • Feb- 2024 -
    7 February
    RetailersDotDotPet to launch new pet shampoos at Crufts

    DotDotPet to launch new pet shampoos at Crufts

    A new eco conscious wellness and lifestyle brand, DotDotPet is set to make its debut to the international pet trade with the launch of new pet shampoos. The pet care company, which was given its soft launch at PATS Telford in 2023, will display its new products at its first…

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  • 1 February
    ManufacturersFurr Boost secures Pets at Home as stockist

    Furr Boost secures Pets at Home as stockist

    Furr Boost, the hydration smoothie drink for pets, has announced that its products are now available in Pets at Home both in store and online. Furr Boost has grown rapidly over the best two years and as well as the deal with Pets at Home, it has also secured a…

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  • Sep- 2023 -
    26 September
    ManufacturersDorwest Herbs partners with Faye Winter for fireworks calming campaign

    Dorwest Herbs partners with Faye Winter for fireworks calming campaign

    Dorwest Herbs has announced that it has partnered with former Love Island star Faye Winter for its annual calming campaign to support fireworks anxiety. Winter approached Dorwest at Crufts 2022 after using Dorwest’s Elderberry and Nettle Extract for her Golden Retriever Bonnie’s nose pigmentation. The campaign will showcase Bonnie as…

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