Butternut Box
This coverage reports on Butternut Box, a leading fresh pet food company in the UK, and its impact on the pet retail and supply chain landscape. Pet Gazette covers Butternut Box’s product launches, direct-to-consumer strategies, retail partnerships, and market growth, alongside insights into brand positioning, consumer trends, and innovation in fresh pet nutrition. Our coverage supports pet trade professionals with intelligence to inform buying decisions, partnership opportunities, and competitive strategy.
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Aug- 2025 -27 AugustRetailers
Butternut Box and Surrey Uni launch research on fresh dog food
Butternut Box has partnered with the University of Surrey on a multi-year study into the health outcomes of fresh dog food, supported by an Innovate UK Knowledge Transfer Partnership (KTP). The project will examine how different diets affect dogs’ skin health, immune response and overall wellbeing. Research will be carried…
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Jul- 2025 -21 JulyFeatures
Why provenance is the pet industry’s quiet superpower
These days, “natural” claims are on everything from supermarket chicken to shampoo. So how can pet food brands face the growing challenge of standing out to and building trust with discerning pet parents? One answer is provenance. Specifically, being proudly and transparently ‘Made in the UK’. While other industries like…
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May- 2025 -20 MayRetailers
Butternut Box secures £64m in debt financing from Liquidity
Fresh dog food brand Butternut Box has secured a debt financing of £64m from Liquidity, an AI-driven private credit firm. The new funding will enable Butternut Box to solidify its market position in Europe with the development of a second manufacturing facility in Poland. Founded in 2016, Butternut Box is…
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Apr- 2025 -8 AprilManufacturers
Untamed raises £10M in series B funding round
Cat-food brand Untamed has announced that it has completed a Series B funding round of £10m to continue to grow the brand’s offering and global reach. The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom, Zoe,…
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Mar- 2025 -25 MarchRetailers
Our Pets Life secures £300k investment to drive global expansion
Manchester-based premium pet products retailer Our Pets Life (OPL) has secured £300,000 in funding, led by GC Angels alongside private investment from crowdfunding platform Seedrs. The investment aims to fuel OPL’s ambitious plans to expand internationally, develop exclusive brands, and reach more pet owners worldwide. With UK pet owners spending…
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7 MarchRetailers
Pets at Home opens new pet care centre in Manchester
Pets at Home has announced the launch of a new Pet Care Centre at Manchester Fort shopping centre. Spanning 10,500 sq ft the company has invested over £928k in the new store which aims to cover a number of petcare needs. The store has a dedicated Nutrition Hub with an…
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Sep- 2024 -16 SeptemberRetailers
Butternut Box raises £280m in latest fundraising round
Butternut Box, the UK-based fresh dog food company known for its innovative approach to pet food, has raised £280m in its latest fundraising round from new investor General Atlantic, a global growth equity firm. Existing investor L Catterton, a global consumer-focused investment firm, also participated in the round, helping to…
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Aug- 2024 -6 AugustManufacturers
Butternut Box lands Pets at Home listing
Butternut Box has announced that it has landed a major retail listing with Pets at Home. Butternut Box recipes are available in 50 Pets at Home stores nationwide now, with further stores to follow. Recipes include Pork This Way, Gobble Gobble Turkey, Chicken You Out and Duo of Duck and…
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Jul- 2024 -15 JulyManufacturers
Butternut Box partners with LTA
Butternut Box has announced a multi-year partnership with the Lawn Tennis Association (LTA), the national governing body of tennis in Britain. As part of the partnership both parties will be supporting visually impaired tennis in Britain. The partnership includes on-court branding and extensive engagement opportunities at LTA tournaments such as…
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May- 2024 -31 MayManufacturers
CTP to build PsiBufet and Butternut Box dog food facility in Poland
CTP, the developer, owner, and manager of industrial and logistics properties, has been appointed by dog food manufacturers PsiBufet and Butternut Box to build a specialist facility to produce fresh and healthy dog food for distribution across continental Europe. The specialist new facility is being developed in a build-to-suit model…
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