Birmingham

This coverage highlights pet industry news, events, and commercial developments in Birmingham — a major hub for trade exhibitions, wholesale activity, and regional retail networks. Pet Gazette reports on how Birmingham-based events, businesses, and supply chain operations impact the wider UK petcare market. Expect updates on trade fairs, new store openings, wholesale distribution trends, and case studies relevant to pet retailers, suppliers, distributors, and other industry professionals.

Jan- 2026 -

2 January

Charities

Birmingham Dogs Home appoints Dr Scott Miller as ambassador

Birmingham Dogs Home has appointed television vet and animal welfare campaigner Dr Scott Miller as a charity ambassador. Miller, who regularly appears on ITV’s This Morning, will work with the charity to raise awareness of its rehoming work, support education initiatives and strengthen community outreach across the West Midlands. The…
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Sep- 2025 -

23 September

Charities

Rosewood and Battersea launch new pet treat range

Rosewood Pet Products has expanded its partnership with Battersea Dogs and Cats Home to include a new range of pet treats. The line, which will be showcased at the PATS trade show in Birmingham from 28 to 30 September, features three dog treats and two cat treats. Rosewood said the…
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22 September

Retailing

Waita Pets to unveil new freeze-dried pet food at PATS

Waita Pets is set to launch a new freeze-dried complete food for dogs and cats at PATS, the pet trade exhibition taking place at the NEC Birmingham from 28 to 30 September. The London company, which introduced its first air- and freeze-dried products in October 2024, has secured more than…
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15 September

Manufacturers

Tavo shortlisted for PetQuip award with pet travel safety range

Pet travel products brand Tavo has been named a finalist at the PetQuip Awards 2025 for its safety range, less than a year after launching in the UK. The company’s Maeve car seat, Dupree car seat and carrier, Crispin pet crate and Hendrick car seat and carrier were shortlisted in…
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15 September

Features

Carnilove unveils a new campaign for cats

We believe every cat deserves vitality, strength, agility, and freedom. Our new Carnilove social and Out Of Home campaign tells the story of a unique partnership between a young woman and her Bengal cat racing through a city together. The film demonstrates the emotion, strength, and subtle connection between them.…
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12 September

Industry News

Harvest to launch three new wild bird food ranges

Harvest Wildlife Products will launch three new wild bird food ranges at trade shows in Birmingham this September, in what the company described as its “largest” product rollout to date. The Lincolnshire-based manufacturer will showcase The Little Birdhouse, RSPB Hungry Birds and RHS collections at Glee (16–18 September, stand 12E20)…
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10 September

Retailers

Peake Petcare to launch Soothing Ear Cleaner

Peake Petcare is set to launch its Soothing Ear Cleaner at PATS, UK’s pet trade show, held at the NEC Birmingham from 28–30 September. The Worsley-based company said demand for the product has increased as the popularity of designer breeds and dogs with floppy ears has led to more ear…
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2 September

Retailers

Zooomy to launch at PATS NEC Birmingham

Zooomy, a new veterinary-developed joint supplement for pets, is set to debut at PATS NEC Birmingham later this month. Created by veterinary surgeons Humphrey and Joanna Grimmett, is a liquid formula using long-chain hyaluronic acid, an ingredient associated with healthy joint function in horses, dogs and cats. The husband-and-wife team,…
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Jul- 2025 -

31 July

Retailers

LitPet to debut Chinese herbal pet health range at PATS

LitPet will launch its range of Traditional Chinese Medicine (TCM)-inspired pet supplements in the UK this September at PATS, NEC Birmingham. The company, founded in 2023, combines Chinese herbal remedies with modern veterinary science. Its flagship product, Pawsitive Powder, is designed to support stress relief and digestive health in pets.…
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May- 2025 -

20 May

Appointment

Will Young joins Miraculous Meals as co-founder

Will Young, singer-songwriter and a lifelong champion for rescue dogs, has stepped into a new role as co-founder at Miraculous Meals — the dog food brand which donates 50% of all profits to UK dog rescue centres — to help tackle the UK dog rescue crisis. Young joins Miraculous Meals’…
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