This coverage examines average transaction value (ATV) and its importance to the UK petcare trade. Pet Gazette reports on how retailers, wholesalers, and distributors track and influence ATV through pricing strategies, product mix, upselling, and promotional activity. Our editorial provides analysis of market trends, case studies from pet businesses, and insights into how ATV impacts profitability, customer engagement, and long-term growth. For pet trade professionals — from independent shop owners to large retail chains and supply partners — this section offers practical business intelligence on managing ATV within competitive retail and supply environments.