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Sniffers Pet Care appoints new CFO

Sniffers is a pet food manufacturing company which works with retailers such as Pets at Home and Jollyes

Sniffers Pet Care has announced the appointment of Peter Harrison as its new chief financial officer.

Harrison brings with him over 15 years of FMCG and manufacturing industry experience, having held senior positions with Morrisons, Asda and Victoria Plum.

He joins the company from Aviva Bus where he was head of commercial finance.

The appointment follows a £1.75m investment Sniffers secured last September from Yorkshire-based private equity house Traditum to support the rollout of new brands and product ranges, as well as invest in manufacturing and distribution roles at its site in Elland.

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Harrison said: “After spending several years in large corporations, I am excited to apply my knowledge and expertise in food retail to a high growth, PE-backed SME once again.The UK pet food sector is an exciting place to be right now, and Sniffers is ideally placed to achieve significant growth and deliver new product propositions.

“Our newly launched NAW brand, offers all-natural, no additives, and recyclable dog treats and aligns perfectly with the needs of the market, and I am eager to contribute to its success.”

Simon Brown, CEO, added: “We are thrilled to welcome Peter on board as our new chief financial officer. With the calibre of his financial and commercial experience, coupled with his deep understanding of the FMCG and retail industry, we believe he will help us propel forward our vision for Sniffers to become one of the UK’s leading natural pet treat manufacturers.”

Sniffers is a pet food manufacturing company which works with retailers such as Pets at Home and Jollyes.

 

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