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Animology appoints new non-executive director

Additionally, Prince is also a business owner of Koem Business Solutions

Group 55 has appointed Kieran Prince as non-executive director of its pet care brand Animology.

The Lancashire-based pet food brand sells a range of pet care products including shampoos and deodorising sprays for dogs and cats, fragrance sprays and functional grooming products.

Prince has extensive experience and expertise in the pet industry, and in his new role, he will contribute to the “strategic direction and commercial growth of Animology”.

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Additionally, Prince is also a business owner of Koem Business Solutions.

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Rob Banks, managing director at Group55, said: “We’re excited to bring Kieran on board to accelerate the growth of Animology. Kieran’s level of strategic experience and knowledge of the pet care sector will be extremely valuable to Animology and our goals for 2024.”

Prince added: “I’m delighted by the opportunity to work with Animology. With their long standing history, positive reputation and values around quality and compliance, they are the perfect brand to be associated with. I look forward to enhancing Animology’s sales strategy, growth plans and global reach.”

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