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Hear from Purina’s BetterWithPets Prize winners on how they’ve transformed their organisations

Across the UK, inspiring organisations are using the pet-human bond to change lives. From offering emotional support in care homes to detecting serious illness through scent, countless initiatives have proved that pets can do more than bring joy – they can help people recover, reconnect and thrive.  Now, with support…

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How Pets As Therapy benefited from the Purina BetterWithPets Prize – and why your organisation should apply for 2025

Every year, over 400,000 people across the UK experience the calming and uplifting presence of a therapy animal, thanks to the work of national charity, Pets As Therapy. From helping a child feel more confident when reading aloud, to supporting someone with dementia, or bringing comfort during a hospital stay,…

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Arden Grange launches VetCare

Arden Grange, a trusted leader in premium pet nutrition for almost 30 years, is proud to announce the launch of VetCare—its breakthrough range of natural wet and dry foods developed specifically for dogs with diagnosed health conditions. VetCare’s PARNUT-compliant recipes meet the strict nutritional standards required for pets with specific…

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How Purina’s BetterWithPets prize has helped StreetVet’s mission go further

Homelessness is a growing issue across the UK, and many people affected have long-standing relationships with their pets – companions who were often part of their lives before they lost stable housing. The bond between them is strong, and looking after their pet’s health and wellbeing is a top priority.…

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Pet Acoustics+ app introduces first-ever mobile hearing test and calming music platform for companion animals

In a groundbreaking leap for pet wellness, Pet Acoustics Inc. introduces the Pet Acoustics+ App, a revolutionary mobile platform that combines science-backed calming music with the world’s first hearing health test for dogs and cats. Designed by Janet Marlow, leading pet psychoacoustics expert and founder of Pet Acoustics, the app…

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Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…

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ORIJEN – Nourish as nature intended with biologically appropriate dog food

ORIJEN is derived from the Latin term ‘origin’ – meaning source or beginning. Born from a desire to mirror the diet dogs have evolved to eat, ORIJEN represents the fullest expression of our biologically appropriate food philosophy.  The Biologically Appropriate concept is simple: mirror the freshness and variety of meats…

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Everyday Squeezable Goodness Set To Hit The Shelves!

The much anticipated Frozzys Happy Gut Yogurt Squeeze is set to hit the shelves this week! With pre-orders already proving popular, this daily boost for pet health is available in both cat and dog varieties. Winner of the PATS New Product Showcase, this product is packed full of functional benefits…

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Carnilove True Fresh Cat – Delicious Formulas for All Picky Cats

Carnilove True Fresh Cat offers a unique formula as a fresh meat dry kibble. It is made with innovative new processing methods that enables the kibble to be made from only fresh meat, no meat meal and perfectly preserves the properties of fresh meat.Cats are notorious for being fussy eaters,…

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VETIQ launches premium Joint Care and Calming Supplement Chews for dogs

VETIQ®, the trusted pet wellness brand from Mark + Chappell, is proud to introduce two new additions to its growing portfolio of preventative pet healthcare products: VETIQ Joint Care Supplement Chews and VETIQ Serene Calming Supplement Chews. These innovative chews are scientifically formulated to support canine joint health and emotional…

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