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Pet Acoustics+ app introduces first-ever mobile hearing test and calming music platform for companion animals

In a groundbreaking leap for pet wellness, Pet Acoustics Inc. introduces the Pet Acoustics+ App, a revolutionary mobile platform that combines science-backed calming music with the world’s first hearing health test for dogs and cats. Designed by Janet Marlow, leading pet psychoacoustics expert and founder of Pet Acoustics, the app…

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Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…

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ORIJEN – Nourish as nature intended with biologically appropriate dog food

ORIJEN is derived from the Latin term ‘origin’ – meaning source or beginning. Born from a desire to mirror the diet dogs have evolved to eat, ORIJEN represents the fullest expression of our biologically appropriate food philosophy.  The Biologically Appropriate concept is simple: mirror the freshness and variety of meats…

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Everyday Squeezable Goodness Set To Hit The Shelves!

The much anticipated Frozzys Happy Gut Yogurt Squeeze is set to hit the shelves this week! With pre-orders already proving popular, this daily boost for pet health is available in both cat and dog varieties. Winner of the PATS New Product Showcase, this product is packed full of functional benefits…

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Carnilove True Fresh Cat – Delicious Formulas for All Picky Cats

Carnilove True Fresh Cat offers a unique formula as a fresh meat dry kibble. It is made with innovative new processing methods that enables the kibble to be made from only fresh meat, no meat meal and perfectly preserves the properties of fresh meat.Cats are notorious for being fussy eaters,…

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VETIQ launches premium Joint Care and Calming Supplement Chews for dogs

VETIQ®, the trusted pet wellness brand from Mark + Chappell, is proud to introduce two new additions to its growing portfolio of preventative pet healthcare products: VETIQ Joint Care Supplement Chews and VETIQ Serene Calming Supplement Chews. These innovative chews are scientifically formulated to support canine joint health and emotional…

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Work smarter, not harder: Three tips for pet care pros

In a broad industry covering grooming, training, walking and a growing list of other services, many pet care professionals still share common issues. Here are three easy ways pet pros can simplify and strengthen their businesses:  How to reduce admin management  Admin may be an inevitable part of running a…

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Q&A: Cats and the City

Tell me about Cats & The City and the products you offer Cat owners Cats & The City is an independent brand created for modern cat lovers who want the best for their pets without compromising on style or sustainability. Our core product is tofu cat litter, available in three…

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Petchef launches Greece’s first freshly cooked renal support recipe for dogs

Petchef, Greece’s leading provider of freshly cooked pet meals, has announced the launch of its Renal Support Recipe – a groundbreaking, vet-formulated meal designed specifically for dogs suffering from Chronic Kidney Disease (CKD), a condition that affects nearly one in 10 senior dogs worldwide. Developed in collaboration with veterinary nutritionists…

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relaxAI unveils ‘PetTalk’ – AI feature that translates animals into human language

RelaxAI, the advanced AI assistant platform, announced the launch of a new experimental feature—PetTalk—designed to translate pet vocalisations into human language in real time, and even allow humans to respond back in their pets’ native “tongue.” Built on a combination of deep learning, speech pattern recognition, and a custom natural…

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