Industry News

Dog treat brand MooRoo’s launches in UK

New dog treats brand MooRoo’s has launched in the UK and has developed its first product, MooRoo’s Dental Chews.  These superfood treats come in two sizes and three flavours, including Broccoli, Kale and Mushroom – supporting a healthy heart; Sweet Potato, Pumpkin and Coconut Milk – strengthening immune system; Strawberries,…

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Mars and Big Idea Ventures launch sustainable pet food programme

Mars Petcare has partnered with Big Idea Ventures, a global investment leader in the food-tech, agri-tech, and materials science sectors, to launch the Next Generation Pet Food Program. The pilot initiative, in collaboration with AAK, a multi-oil ingredient house specialising in plant-based vegetable oils and fats, and Bühler, a global…

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Nutravet launches new ear cleaning range

Nutravet has announce the launch of Nutraotic, a new line of high-strength ear cleaning products. The Nutraotic range includes ear wipes and a high-strength ear cleaner, both crafted to provide anti-fungal and anti-bacterial support. Nutraotic uses a blend of key ingredients, including Aloe Vera, to cleanse and moisturise the ear…

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Inspired Pet Nutrition acquires Butcher’s Pet Care

Inspired Pet Nutrition (IPN), the independent UK pet food company controlled by CapVest Partners, has announced the acquisition of Butcher’s Pet Care (BPC), a leading manufacturer of wet pet food. BPC was founded in 1983 and is one of the UK’s leading wet pet food manufacturers, providing wet dog and…

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Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by Purina. Unleashed is a landmark pet-tech startup accelerator, designed to identify, support and champion disruptive startups. In 2025, Unleashed will be accelerating up to 10 disruptive startups in its programme.…

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Tug-E-Nuff relaunches Partner Programme

Interactive dog toy company Tug-E-Nuff has relaunched its Partner Programme to provide enhanced benefits to its existing and potential affiliates.  Dog professionals who partner with Tug-E-Nuff to work positively with dogs and help promote the “power of play” will now receive enhanced commission earning, marketing support and bespoke product recommendations…

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Wilsons Pet Food hires new chairman

Wilsons Pet Food has appointed Stuart Nicholson, a former board director at Symington’s, as its new chairman. In his new role, Nicholson will focus on strategic growth and corporate governance to support the ambitious growth plans of the Scottish- based natural pet food company. He joins Wilson’s with 40 years…

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Bark launches first dog toy safety standard amid new lab

Bark, a global omnichannel dog brand, has announced its role in developing the pet product industry’s first international safety standard for dog toys and has also unveiled a new dog toy testing lab. Leveraging more than a decade of expertise and understanding of dog play styles and preferences derived from…

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Henry Wag expands eco-friendly drying range with GRS-certified materials

Henry Wag has expanded its drying range with Global Recycled Standard (GRS) certified materials. The new line features towels, mits and coats and underscores the company’s dedication to sustainability and eco-friendly practices in the pet care industry. Made of GRS-certified sustainable materials, the design also guarantees “superior” absorbency and quick…

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Fresh cat food brand Marro launches in UK

Marro, a fresh cat food subscription service, has launched in the UK. The meals are steam-cooked to preserve nutrients and flavour. Marro’s recipes feature a variety of protein sources, including human-quality meat and fish, all slathered in a glossy, hydrating gravy. Its menu features ‘juicy beef’, ‘flaky fish’, ‘succulent chicken’,…

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