Industry News

Purina launches sixth Unleashed by Purina campaign

Purina has invited startups from around the world to apply to be part of the sixth cohort of Unleashed by Purina. Unleashed is a landmark pet-tech startup accelerator, designed to identify, support and champion disruptive startups. In 2025, Unleashed will be accelerating up to 10 disruptive startups in its programme.…

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Tug-E-Nuff relaunches Partner Programme

Interactive dog toy company Tug-E-Nuff has relaunched its Partner Programme to provide enhanced benefits to its existing and potential affiliates.  Dog professionals who partner with Tug-E-Nuff to work positively with dogs and help promote the “power of play” will now receive enhanced commission earning, marketing support and bespoke product recommendations…

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Wilsons Pet Food hires new chairman

Wilsons Pet Food has appointed Stuart Nicholson, a former board director at Symington’s, as its new chairman. In his new role, Nicholson will focus on strategic growth and corporate governance to support the ambitious growth plans of the Scottish- based natural pet food company. He joins Wilson’s with 40 years…

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Bark launches first dog toy safety standard amid new lab

Bark, a global omnichannel dog brand, has announced its role in developing the pet product industry’s first international safety standard for dog toys and has also unveiled a new dog toy testing lab. Leveraging more than a decade of expertise and understanding of dog play styles and preferences derived from…

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Henry Wag expands eco-friendly drying range with GRS-certified materials

Henry Wag has expanded its drying range with Global Recycled Standard (GRS) certified materials. The new line features towels, mits and coats and underscores the company’s dedication to sustainability and eco-friendly practices in the pet care industry. Made of GRS-certified sustainable materials, the design also guarantees “superior” absorbency and quick…

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Fresh cat food brand Marro launches in UK

Marro, a fresh cat food subscription service, has launched in the UK. The meals are steam-cooked to preserve nutrients and flavour. Marro’s recipes feature a variety of protein sources, including human-quality meat and fish, all slathered in a glossy, hydrating gravy. Its menu features ‘juicy beef’, ‘flaky fish’, ‘succulent chicken’,…

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Karnlea launches Goat Milk Plus

Belfast-based pet care brand Karnlea has announced the launch of Goat Milk Plus for dogs and cats, a new goat milk product that combines prebiotics, probiotics and postbiotics, the first of its type to be launched in the UK and Ireland. Goat Milk Plus is a whole goat milk powder…

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The Tetbury Pet Shop launches new dog spa treatments

The Tetbury Pet Shop has announced the launch of its first-ever dog spa treatments created to enhance dog wellness.  The new spa treatments go beyond “traditional” grooming, focusing on relaxation and wellbeing.   Key features include: Wellness-focused treatments: Soothing baths, massages, UV light therapy, Epsom salt soak, and customised care to…

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Jollyes unveils new Chester pet superstore

Jollyes has opened its first Chester store at 2B Chester Retail Park, Old Seals Way. The new store will provide pet owners in Chester access to Jollyes’ raw food frozen ‘shop-in-shop’ and a community pet clinic which will open later this year. The opening has also created 12 jobs and…

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Pets at Home relaunches Brentford Pet Care Centre

Pets at Home has announced the re-launch of its new look Brentford Pet Care Centre as part of its investment programme to rollout new concept stores. This year, the group is investing in four either existing or new stores to create a ‘concept’ designed to deliver a customer-centric experience for…

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