Industry News
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Feb- 2025 -11 February
Over a third of owners struggle to afford microchipping, RSPCA finds
Over a third of cat owners struggle with the cost of microchipping their pets, according to data from the RSPCA. Alongside this, one in 10 (11%) people are still unaware that cats in England must be microchipped under a new law. Having an indoor cat they didn’t believe needed to…
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10 February
Years.com partners with Urban Logistics to power solar operations
Nottingham-based fresh dog food company Years.com has partnered with solar developer Electron Green and commercial landlord Urban Logistics to harness solar power for its operations. The new rooftop solar installation, which commenced on 5 January 2025, is projected to reduce Years.com’ reliance on the electricity grid by over 26%, delivering…
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7 February
Omni secures £75k investment on Dragons’ Den
Pet health brand Omni has secured a £75,000 investment in exchange for 2.5% equity after entering BBC One’s Dragon Den. Founders Dr. Guy Sandelowsky and Shiv Sivakumar said they left with the backing of their two “dream” dragons – Steven Bartlett and Deborah Meaden, making it the highest pet food…
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6 February
AlphaPet Ventures appoints two to advisory board
AlphaPet Ventures, Europe’s digital brand platform for pet food, has expanded its advisory board by appointing two experienced industry experts: Dr. Mischa Ritter and Stefan Pfannmöller. The news comes after it acquired JR Pet Products, the premium brand of natural chews and treats for dogs in the UK. AlphaPet’s portfolio…
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6 February
Tavo to be an official sponsor of Crufts 2025
Tavo Pet has announced that alongside exhibiting at Crufts 2025, it will also be an official sponsor. The show welcomes over 20,000 dogs and sees over 150,000 visitors flock to the event held at the NEC in Birmingham from 6 to 9 March. Tavo will be exhibiting in Hall 3…
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6 February
BoE cuts interest rates to 4.5%
The Bank of England (BoE) has voted to cut interest rates from 4.75% to 4.5%, the lowest level since June 2023, but warned that GDP growth has been “weaker than expected”. At its meeting this week, the bank’s monetary policy committee voted by a majority of 7–2 to reduce the…
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5 February
Bruce’s Doggy Daycare losses narrow as it hits £10m turnover mark
Bruce’s Doggy Daycare has revealed that its losses before tax narrowed to £349,481 for the year ended 30 April 2024, down from £847,965 in 2023. Alongside this the company passed the £10m turnover mark, posting revenues of £10.7m in the period, up from £8.6m in 2023, a 24% increase year-on-year.…
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5 February
Tug-E-Nuff partners with raft of pet brands
Interactive dog toy company Tug-E-Nuff has partnered with Pet Remedy, Charlie The Vet, Bugalugs Pet Care, Play9 and The Muzzle Movement in a bid to connect with more dog-focused brands promoting “positive and responsible ownership”. Tug-E-Nuff is offering a Pet Remedy Natural De-Stress and Calming Kit, Charlie The Vet mini…
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4 February
Mikki expands specialist Doodle range with two new lines
Mikki has announced the launch of two new additions to its specialist Doodles range, the Doodles Harness and the Doodles Do Lead. These two products are designed specifically for Doodle crossbreeds and other curly-coated dogs. The Mikki Doodles Harness features a smooth inner lining that minimises friction, along with a…
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4 February
Pooch and Mutt expands portfolio with Biome9 acquisition
UK pet food company Pooch and Mutt has announced its acquisition of Biome9, a company renowned for its personalised gut health testing and science-backed supplement plans for dogs. Vafo’s acquisition of Pooch and Mutt in 2020 has enabled the brand to expand its presence in the UK. With Vafo’s support…
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