Industry News
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Apr- 2025 -9 April
Pet insurance premiums now exceed March 2024 levels
Pet insurance premiums were 1% higher in March 2025 than they were in March 2024, according to the Pet Insurance Pricing Index from Pearson Ham Group. Premiums rose by 0.6% in March 2025, marking a consistent month-on-month climb since November. Cat insurance premiums actually dipped slightly in March (-0.1%), yet…
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9 April
It’s The Dog’s teams up with Canine Principles
It’s The Dog’s, creators of protein treats for dogs, has announced that it has joined forces with ethical canine course provider Canine Principles to help spread the word about dog welfare. The partnership will kick off with a special treat giveaway, where 2,000 learners from Canine Principles will receive a…
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8 April
Pets Choice acquires Pettex Limited
Pets Choice has acquired Pettex Limited as from 6 April 2025, taking ownership of the Pettex Cat Litter and Small Animal business for an undisclosed sum. According to Pets Choice, the acquisition is a strategic move that supports increased volumes through its Cardiff Cat Litter Plant allowing the group “to…
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8 April
Axel’s Elixir launches new bone-broth treats for cats
Axel’s Elixir has announced the launch of a new range of bone broth for cats available in three flavours; turkey, duck, and salmon. Hand cooked in the UK the new broths are made with the brand’s signature Happy Bones recipe, now enhanced with essential nutrients such as taurine, an essential…
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8 April
Untamed raises £10M in series B funding round
Cat-food brand Untamed has announced that it has completed a Series B funding round of £10m to continue to grow the brand’s offering and global reach. The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom, Zoe,…
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7 April
YDOLO UK and Ireland launches new wet dog food range
Your Dog Only Lives Once (YDOLO) UK and Ireland is set to launch its first-ever canned wet dog food, packed with 90% fresh meat or fish and all-natural ingredients, on 11 April. The wet food range mirrors YDOLO’s semi-moist kibble recipes but with “higher” protein levels – from 75% to…
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7 April
Different Dog raises £10m to move facility
Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors. The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’. The company is also investing in marketing to…
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4 April
Demand for puppies up 25% year-on-year
Demand for new puppies has increased 25% year-on-year according to new data from pet rehoming platform Pets4Homes. The platform also revealed that 45% of its puppies sold within four weeks in 2024 which is an all-time high. Animal welfare experts warn that the rising cost of caring for pets, vet…
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4 April
Nova Dog Chews launches new 1kg ranges
Nova Dog Chews, a provider of natural dog treats, has announced the expansion of its product range with the launch of new 1kg Sausages, Burgers, and Meaty Sticks. Designed to provide “convenience and variety” for both retailers and dog owners, these new pack sizes are natural, grain-free, and gluten-free treats.…
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3 April
The Dog Nutritionist launches new probiotic supplement
The Dog Nutritionist has announced the launch of a probiotic supplement designed to support optimal digestion and gut health in dogs. It said its latest product has been developed over 18 months of “rigorous testing and research”, to help improve dog gut health. The probiotic is made with selected strains…
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