Industry News
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May- 2025 -15 May
Benyfit Natural unveils new branding
Benyfit Natural, manufacturers of the UK’s premium raw dog food, has announced its first major brand refresh since its launch in 2014. Marking 10 years of dedication to natural, nutritious feeding for dogs, the rebrand retains recognisable visual elements whilst focusing on the brand’s core values of “pet vitality”, “product…
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15 May
OATA relaunches biosecurity assessment tool
The Ornamental Aquatic Trade Association (OATA) has announced that it is relaunching its Business Biosecurity Self-Assessment Tool, now redesigned as a streamlined, easy-to-use online survey. The updated tool guides businesses through a series of simple, tick-box statements covering key areas such as supply chains, quarantining procedures, hygiene measures, wastewater management,…
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14 May
Mars and Calm team up for Mental Health Awareness Month
Mars, the pet care business behind brands pets and pet owners love including Royal Canin, Whiskas, Cesar, Banfield, Bluepearl, VCA and ANTECH, is partnering with Calm, a mental health company, to celebrate the wellbeing benefits of pets. As a result, the duo have launched Mars x Calm Collection featuring Sleep…
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14 May
Cotswold Raw gains UK Pet Food approval
Cotswold Raw has announced that it has officially achieved approval under UK Pet Food’s Raw Standard Scheme. The scheme was developed by UK Pet Food and KIWA alongside the government regulatory bodies DEFRA and the FSA. The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety.…
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13 May
WHM Pet Group and Wildlife World agree distribution partnership
WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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13 May
New price comparison site for pet medication launches
A new UK-first platform is set to launch that allows pet owners to compare prices for prescription medication. Petscribers is designed by practising vets, and will allow users to compare prices from government-accredited online pharmacies “offering a safe, transparent, and affordable alternative to traditional routes”. It works as an independent platform…
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12 May
Bella and Duke launches limited edition Wagyu Beef meal
Bella and Duke has announced the launch of its limited edition Wagyu Beef meal. The limited edition gourmet meal for dogs is crafted with 80% high-welfare Wagyu beef, packed with a curated selection of seasonal vegetables and hand-picked superfoods to support digestion, immune strength, coat condition, and energy levels —…
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12 May
Pet Sustainability Coalition launches benchmark assessment
The Pet Sustainability Coalition (PSC) has announced the launch of its annual benchmark assessment, designed to help pet industry businesses understand where they stand on sustainability. The new tool will be open to any kind of business in the industry, such as ingredient suppliers, manufacturers, brands, retailers, and service providers.…
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9 May
DotDotPet secures full listing with Vital Pet Supplies
UK pet brand and Pet Industry Federation (PIF) member DotDotPet has secured a full product listing with Vital Pet Supplies. Founded by pet professionals, DotDotPet is known for its natural pet care products. The listing will enable more pet retailers to access the full range, making it easier for them…
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9 May
The Innocent Hound releases seasonal treat range all year round
The Innocent Hound has announced that it will be selling three of its popular seasonal treats all year round. The range of treats includes the Wild Game Sausages, Game Picnic Bars, and Strawberry Crush Hearts. Each of the treats are grain-free, and feature 60% British meat, accompanied with vegetables and…
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