Industry News

Jul- 2025 -

8 July

Inspired Pet Nutrition acquires French firm Sopral

Inspired Pet Nutrition (IPN) has agreed terms to acquire Sopral, a prominent branded pet food platform serving the European market, with manufacturing operations based in France, for an undisclosed amount. Based in Pléchâtel, Brittany, France, Sopral is a manufacturer of branded premium dry petfood with a comprehensive range of nutritional…

8 July

Pet Acoustics+ app introduces first-ever mobile hearing test and calming music platform for companion animals

In a groundbreaking leap for pet wellness, Pet Acoustics Inc. introduces the Pet Acoustics+ App, a revolutionary mobile platform that combines science-backed calming music with the world’s first hearing health test for dogs and cats. Designed by Janet Marlow, leading pet psychoacoustics expert and founder of Pet Acoustics, the app…

7 July

Dog by Just for Pets launches new website

Specialist dog retailer Dog by Just for Pets has launched a new website offering its full range of high-end products online. The site, dogonline.co.uk, features the same curated selection available in-store, including designer collars, leads and accessories from brands such as BOSS, Barbour, Tommy Hilfiger, Dogs and Horses, Florence by…

7 July

Denzel’s partners with Prolog Fulfilment for UK delivery

Dog treat brand Denzel’s has partnered with Prolog Fulfilment to manage the distribution of its product portfolio to consumers and retailers across the UK. Prolog will support Denzel’s with a comprehensive omnichannel fulfilment solution, handling everything from stock management to delivery for both B2B and direct-to-consumer orders (DTC). The service…

4 July

Assisi Petcare acquires Yakers

Assisi Petcare has acquired Yakers, a natural dog treat brand, from pet industry group Kennelpak. Launched in 2017, Yakers introduced Himalayan-style chews to the UK market. The treats are made from a high-protein, low-fat recipe and are designed to be long-lasting, aiding dental hygiene and digestion. The brand is now…

4 July

DotDotPet partners with Jollyes to promote full range

DotDotPet has announced that its full product range is now available in Jollyes Pet Stores across the UK. The new retail partnership means DotDotPet’s growing range of wellness supplements, calming shampoos and eco-conscious accessories will now be available both in-store and online via the Jollyes website. The news follows the…

3 July

Pawd Drinks backs Dog Awareness Week to help protect delivery workers

Pet health supplement company Pawd Drinks is supporting Dog Awareness Week, a campaign aimed at reducing dog attacks on postal and delivery workers. Founders Archie Wilson and Rory Hanna, whose business is based in London, are lending their backing to the Royal Mail Group and Communication Workers Union (CWU) initiative. …

2 July

Wilsons Pet Food launches fresh range for dogs

Wilsons Pet Food has announced the launch of a brand-new range of freshly prepared meals for dogs. The natural range includes eight delicious recipes, featuring single-protein options like beef, lamb, chicken, and turkey, as well as dual-protein blends such as venison and duck or fish and beef. Each meal is…

2 July

Paleo Ridge launches new website

Raw dog food supplier Paleo Ridge has launched a new website aimed at “improving user experience and boosting order efficiency”. The revamped site, which went live on 1 July, was built on the Shopify platform. It introduces improved subscription management, enhanced product filters and detailed ingredient breakdowns for each product.…

1 July

Pawd Drinks launches new packaging amid Pets Corner rollout

Pet health brand Pawd Drinks has launched new retail packaging as its full range of liquid supplements goes on sale in Pets Corner stores across the UK. The London-based start-up, founded by Rory Hanna and Archie Wilson, both 28, offers functional liquid supplements designed to provide an alternative to pills…