Industry News
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Jul- 2025 -25 July
The Muzzle Movement launches new Size Pippa muzzle
The Muzzle Movement has launched a new custom-fit muzzle designed for dogs with short, wide heads and smaller proportions. The new model, named Size Pippa, is the smallest in the company’s Short and Wide Fit collection. It was developed in response to customer demand, with more than 900 people signing…
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24 July
Marshfield Farm Ice Cream and Blue Cross launch Puppuccino Pops
Marshfield Farm Ice Cream has launched a new dog-friendly ice pop, Puppuccino Pops, in partnership with the national animal charity Blue Cross, with proceeds from sales going towards pets in need. The frozen treat is made with reduced-lactose milk from Marshfield Farm’s own herd of cows. It forms part of…
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23 July
LitPet makes UK debut with new supplement range
Pet wellness brand LitPet has launched a range of dog supplements in the United Kingdom, marking its European debut following its original launch in Hong Kong in 2023. The company specialises in products based on Traditional Chinese Medicine (TCM), combined with scientific research. Its UK line includes four powdered supplements…
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23 July
Peamutt Butter Balls launches in Pets at Home
A new peanut butter-based dog treat has been rolled out in Pets at Home stores across the UK. Peamutt Butter Balls, developed by Manchester-based F. Duerr and Sons are now available in-store and via Amazon. The protein-rich snacks are made from the company’s dog-friendly peanut butter, along with peanuts, chia…
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22 July
Animal Focused Alliance secures Primary Authority partnership for Wales
The Animal Focused Alliance, a pet industry body, has formed a Primary Authority partnership with Monmouthshire County Council to improve regulatory consistency for pet businesses in Wales. The government-backed scheme allows organisations to receive expert advice from a designated local authority – in this case, Monmouthshire – on how to…
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22 July
Green Pantry launches new range of natural air-dried treats
Green Pantry has announced the expansion of its product lineup with the launch of two new products. The latest products come in chicken with sweet potato and thyme and beef with sweet potato and oregano flavours. The company has also revamped its White Fish treat to highlight the specific ‘low-fat’…
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21 July
BVA launches new CPD library
The British Veterinary Association (BVA) has launched a new continuous professional development (CPD) library to give members easier access to high-quality content. The library includes 28 on-demand recordings covering a range of sessions across BVA’s key themes: people, planet and animals. This features webinars such as “Managing emotions in stressful…
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21 July
Puppy demand rises 33%, Pets4Homes finds
Average demand per puppy has surged by 33% between 2019 and June 2025 and puppy prices have jumped 14.3% in a year, according to data from Pets4Homes. It comes after the pandemic puppy boom was met with a sharp drop as oversupply, rising living costs and adoption fatigue cooled the…
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18 July
Omni secures B Corp status
Vet-founded brand Omni has secured B Corporation (B Corp) certification, embedding ethical practices across its operations. Environmental efforts include using recycled packaging, tracking emissions, and sourcing UK-based manufacturing to minimise transportation. It also supports charities through donations and fundraising, with additional activities such as tree planting and beach clean-ups. The…
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18 July
Axel’s Elixir launches new Milk and Honey range
Liverpool based pet wellness brand Axel’s Elixir has announced the launch of new Milk and Honey Frozen Treats. The treats are made with whole British goat’s milk and responsibly harvested honey from Buckley’s Bees. The Milk and Honey range is designed to nurture a pet’s digestion and immune health. The…
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