Manufacturers
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May- 2025 -29 May
Buddy and Lola launches Super Tummy Daily Plus
Buddy and Lola has announced the launch of Super Tummy Daily Plus, following the success of its Super Tummy Daily supplement. Designed specifically for dogs with sensitive stomachs, the new formulation introduces postbiotics, slippery elm, and blueberries. This enhanced supplement blends prebiotics, probiotics, and postbiotics. Alongside this, slippery elm works…
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14 May
Cotswold Raw gains UK Pet Food approval
Cotswold Raw has announced that it has officially achieved approval under UK Pet Food’s Raw Standard Scheme. The scheme was developed by UK Pet Food and KIWA alongside the government regulatory bodies DEFRA and the FSA. The UK Pet Food Raw Standard encompasses all aspects of hygiene and feed safety.…
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13 May
WHM Pet Group and Wildlife World agree distribution partnership
WHM Pet Group, a manufacturer of high-quality wild bird food and accessories, has announced a new distribution partnership with Wildlife World, the designer and manufacturer of innovative, wildlife-friendly garden products. From 2 June 2025, Wildlife World products will be distributed to the trade via WHM Pet Group. The pair said…
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Apr- 2025 -28 April
Doodlebone launches Doodlecat
Doodlebone has announced the launch of Doodlecat, its accessory brand for cats. The Doodlecat range consists of six cat collar duos and two harness and lead sets providing safe adventure for our stylish felines. Doodlecat’s cat collar duos are made from super soft polyester, designed with a breakaway buckle for…
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25 April
Trinkety Paws celebrates successful retail listings
Trinkety Paws has celebrated its successful retail listings with Just for Pets and Pets and Friends with the company now setting its sights on Europe. The company designs and manufactures “fashion-forward, practical” collars and leads for dogs. The company was founded by Nadine Berger who is originally from Germany but…
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9 April
It’s The Dog’s teams up with Canine Principles
It’s The Dog’s, creators of protein treats for dogs, has announced that it has joined forces with ethical canine course provider Canine Principles to help spread the word about dog welfare. The partnership will kick off with a special treat giveaway, where 2,000 learners from Canine Principles will receive a…
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8 April
Axel’s Elixir launches new bone-broth treats for cats
Axel’s Elixir has announced the launch of a new range of bone broth for cats available in three flavours; turkey, duck, and salmon. Hand cooked in the UK the new broths are made with the brand’s signature Happy Bones recipe, now enhanced with essential nutrients such as taurine, an essential…
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8 April
Untamed raises £10M in series B funding round
Cat-food brand Untamed has announced that it has completed a Series B funding round of £10m to continue to grow the brand’s offering and global reach. The round’s investment was led by a new cap table member, New York-based Coefficient Capital, which has backed the likes of Nom Nom, Zoe,…
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7 April
Different Dog raises £10m to move facility
Different Dog, a premium fresh dog food subscription service, has announced that it has raised £10m, from new and existing investors. The funding will enable the company to move to a new state-of-the-art facility in Telford, the ‘dog capital of the UK’. The company is also investing in marketing to…
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3 April
The Dog Nutritionist launches new probiotic supplement
The Dog Nutritionist has announced the launch of a probiotic supplement designed to support optimal digestion and gut health in dogs. It said its latest product has been developed over 18 months of “rigorous testing and research”, to help improve dog gut health. The probiotic is made with selected strains…
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