Manufacturers

Ruffingtons celebrates first year of ‘rapid growth’

Dog treat brand Ruffingtons has marked its first anniversary in which it saw it double its initial growth targets and expand to more than 200 stockists across the UK. The company, part of Lincolnshire-based Fold Hill Foods, launched at the Pets and Aquatics Trade Show (PATS) in September 2024 with…

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Purina Europe appoints new CEO

Purina has announced the appointment of Rafael Lopez as the new chief executive officer for Purina Europe. He succeeds Purina’s previous European CEO, Jeff Hamilton, who has assumed the role of CEO of Nestlé Americas. Most recently, Lopez held the position of regional director for Italy and Southern Europe of…

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Pets Choice opens first factory outlet in Blackburn

Pet food manufacturer Pets Choice has opened its first factory outlet store in Blackburn, offering clearance deals across its product range. The store, branded Pet Range, stocks food, treats, toys and wildlife products. Located on Whitebirk Industrial Estate, it marks the company’s first move into physical retail. Pets Choice said…

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OMNI unveils Lean Paws ‘Ozempic for dogs’

Pet health brand OMNI has announced the launch of Lean Paws, a natural supplement designed to tackle canine obesity. The new supplement has been inspired by innovative human weight loss drugs like Ozempic and is designed for dogs as a new option for managing excess weight. The supplement works by…

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Cranswick partners with BlakBear on digital quality assurance programme

Cranswick has announced it has partnered with UK-based technology company BlakBear to launch a digital quality assurance programme. The programme will improve quality testing across 17 Cranswick sites through the use of BlakBear’s freshness sensor technology and AI software. It will aim to deliver unique insight into quality by generating…

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Kormotech expands into Bulgaria with Petmall partnership

Kormotech has announced that it has partnered with Petmall to offer its products across Bulgaria. Petmall also operates 17 physical stores and plans to open eight more over the next year and a half, expanding into more cities and strengthening its market leadership position. Dry and wet recipes from Optimeal,…

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Fuzzball launches three new flavours

Cat food subscription service Fuzzball has announced that it has added three new flavours to its range. The three newly launched flavours comprise of Mackerel and Squid, Mackerel and Shrimp and Beef, all available in a 70g can. Joining Fuzzball’s existing wet food flavours of Chicken, Chicken and Duck, Tuna,…

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Pooch and Mutt launches new functional range Bone Broths

Pet nutrition brand Pooch and Mutt has launched a new range of functional bone broths aimed at health-conscious dog owners. The two-strong line, Health and Digestion Bone Broth and Calm and Relaxed Bone Broth, is formulated to support hydration, digestion, mobility, and emotional wellbeing. Both products contain 97% meat broth…

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Pets Choice acquires Mikki brand from Interpet

Pets Choice has announced that it has completed the purchase of pet grooming and accessories brand Mikki from Interpet Ltd. Mikki is a manufacturer of grooming, training and care products for pets with a 40 year history in the market. The Mikki brand will now join Pets Choice’s family of…

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Park Life Pet launches new Meow-Bix treats

Park Life Pet has launched a brand-new natural cat treat line, Meow-Bix, to mark International Cat Day on 8 August. The grain-free treats are designed to combine playfulness with feline health and come in three fun flavours: Goldfish (salmon), Catnip (turkey), and Tweety Bird (chicken). With high meat content and…

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