Features

Aug- 2020 -

11 August

Veterinary conferences pivot to the virtual

Can a veterinary professional be too educated? Can they know too much about veterinary medicine? Of course not, and the booming veterinary conference industry proves that pet-care professionals know that knowledge is power. I suppose I should clarify: The veterinary conference industry was booming…before Covid19 hit. Covid-19 and the conference…

7 August

How marketing strategies have been impacted by Covid-19

James Langan, managing director of Natures Menu, shares his thoughts on how marketing strategies have been impacted by the Covid-19 situation and tips on how brands and retailers should move forwards. Effective use of online channels and strong communication There has been a clear shift to online marketing during the…

5 August

Barking up the right tree

Prior to COVID-19 completely changing the way we, as consumers behave, the pet industry was leading in terms of innovation, cross-sector development and retail growth. One of the industry leaders, Pets at Home, reported record sales for year ending 26th March 2020, exceeding the £1bn mark. Pet food brands large…

3 August

How to stop cash flow being a big issue for small businesses

Cash flow is something that we see day in, day out as an issue for small businesses and sole traders. There’s no getting away from the fact that it is a real dampener on your Business, if not catastrophic. It needs to be addressed quickly. What can cause cash flow…

Jul- 2020 -

30 July

Coronavirus diaries: London Vet Specialists

It’s safe to say we did not expect Covid-19 to have quite the effect it did. We were all under the impression that increased hand hygiene and maintaining distance would be enough to keep everyone safe and well. When lockdown was introduced the world was hit hard, very quickly. In…

28 July

Supply, demand and meeting customer expectations

Demand for pets over the past few months has soared. Wood Green, The Animals Charity’s dog rehoming enquiries increased by more than 253% during lockdown and over 20,000 people contacted Wood Green about getting a new pet between April and June – more than half of which were for dogs.…

24 July

Giving customers added value has never been so important

When was the last time you thought about why your customers choose you over other services? They might come to you to buy the latest products for their rabbit, a prescription for their cat or a nice pamper session for their pooch. What can set a business apart is the…

22 July

Building loyalty with pet owners, manufacturers must take the lead

A lack of knowledge of the end customer is a challenge for any industry where a manufacturer is selling via distributors, large buying practices or, in the case of the pet trade, direct to the veterinary practice. Manufacturers have the tough job of appealing to all the stakeholders; the vets,…

20 July

Coronavirus diaries: Wear Referrals

As with everyone else, we went from being aware that a very concerning situation was developing across the world, to the unprecedented lockdown measures imposed on the UK. We adapted to these measures very quickly and, as time moved on, they made us question almost every aspect of our lives…

17 July

How to avoid needing to see vet for your pet during the lockdown

As the UK continues to battle with the Covid-19 pandemic, is particularly important to avoid pets needing to see a vet during this period. Many vets are able to offer consultations and prescribe urgent medications and treatments remotely, each vet practice can advise how supplies can be collected as procedures…