Features

Why provenance is the pet industry’s quiet superpower

These days, “natural” claims are on everything from supermarket chicken to shampoo. So how can pet food brands face the growing challenge of standing out to and building trust with discerning pet parents? One answer is provenance. Specifically, being proudly and transparently ‘Made in the UK’. While other industries like…

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How Purina’s BetterWithPets prize has helped StreetVet’s mission go further

Homelessness is a growing issue across the UK, and many people affected have long-standing relationships with their pets – companions who were often part of their lives before they lost stable housing. The bond between them is strong, and looking after their pet’s health and wellbeing is a top priority.…

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Could your organisation be awarded £170,000?

If your organisation is making a difference by improving lives through the power of the pet-human bond, now is the time to apply for Purina’s BetterWithPets Prize 2025. Run by Purina PetCare Europe, the annual Prize offers a share of a two-year grant of £170,000 (€200,000)1 for organisations and social enterprises…

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ORIJEN – Nourish as nature intended with biologically appropriate dog food

ORIJEN is derived from the Latin term ‘origin’ – meaning source or beginning. Born from a desire to mirror the diet dogs have evolved to eat, ORIJEN represents the fullest expression of our biologically appropriate food philosophy.  The Biologically Appropriate concept is simple: mirror the freshness and variety of meats…

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Carnilove True Fresh Cat – Delicious Formulas for All Picky Cats

Carnilove True Fresh Cat offers a unique formula as a fresh meat dry kibble. It is made with innovative new processing methods that enables the kibble to be made from only fresh meat, no meat meal and perfectly preserves the properties of fresh meat.Cats are notorious for being fussy eaters,…

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Work smarter, not harder: Three tips for pet care pros

In a broad industry covering grooming, training, walking and a growing list of other services, many pet care professionals still share common issues. Here are three easy ways pet pros can simplify and strengthen their businesses:  How to reduce admin management  Admin may be an inevitable part of running a…

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Q&A: Cats and the City

Tell me about Cats & The City and the products you offer Cat owners Cats & The City is an independent brand created for modern cat lovers who want the best for their pets without compromising on style or sustainability. Our core product is tofu cat litter, available in three…

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Lab grown meat vs real meat: The future of pet food

On 7 February 2025 Meatly became the first company in the world to supply cultivated meat for pet food on sale. Produced in collaboration with plant-based dog food brand The Pack, a limited-release of ‘Chick Bites’ is now on sale at Pets at Home Brentford, London. Chick Bites aims to…

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Fleischeslust offers a range of high-quality, complete, and complementary dog food recipes!

Introduced to the UK market by BSB Products, the Fleischeslust wet food sausages contain 80% meat and organs. Produced in Northern Germany using premium raw ingredients and no artificial additives, the food is gently steamed in the sausage casing which protects the integrity of the protein and maintains mineral content. …

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Carnilove True Fresh: BSB Product’s fastest growing range, suitable for all!

Carnilove True Fresh range, distributed by BSB Products, is one of three Carnilove Dry ranges. The Carnilove True Fresh range is increasingly popular with stockists and it’s not difficult to see why!  What is Carnilove? Carnilove has been formulated with respect for the natural origins of dogs and cats. The…

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