Henry Bell launches own-brand bird feed

Pet food manufacturer Henry Bell, has launched its owned-brand Henry Bell Wild Bird Care, featuring more than 100 different products catering for every type of garden bird.

The range ingredients include, mixed seeds, straights such as peanuts and sunflower seeds, mealworms, and suet and fat balls, and is designed to provide “health and wellbeing” for wild birds.

Simon Parker, trading director at Henry Bell, said: “We have a strong pedigree in the animal and pet feed industry and it was a natural step for us to launch our own wild bird feed range.

“We did the same two years ago with the introduction of our own label, EquiGlo Horse Feeds, which has continued to go from strength to strength. Equine welfare has always been at the heart of this brand, in the same way that wellbeing of birds will take centre stage with our wild bird care ranges.”

Henry Bell Wild Bird Care joins the company’s range of pet food products, including the Mr Johnson’s small animal brand and Dog Gone Fishin’ canine treats.