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Wellness core launches new Core Boost range

Wellness core launches new Core Boost range

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Wellness core launches new Core Boost range

Wellness core launches new Core Boost range

New premium wet cat food range targets digestive health and immune support to drive retailer margins

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Pet nutrition brand Wellness Core has launched a premium wet cat food range, Core Boost, designed to deliver targeted health benefits for cats.

The range includes formulas for digestive health, immune support and kitten development, alongside low-fat options. Each formula includes single protein options, functional ingredients tailored to specific needs and additional textures, supporting consumer trial and repeat purchase.

The company said the range is designed to meet demand for functional nutrition while helping retailers migrate customers toward higher-value products.

Wellness Core, which was established in 1926, uses a team of nutritionists and scientists to develop its natural ingredient ranges. Core Boost offers easily understood solutions that help simplify the shopping experience for pet owners.

All Wellness Core products meet the standards of the European Pet Food Industry Federation (FEDIAF) nutritional guidelines for the relevant life stage. The company also conducts research into product palatability and digestibility through nutrient and stool analysis.

The launch comes amid an industry shift toward health-led nutrition. The wet food category continues to grow as consumers seek higher-quality, meat-based products with hydration benefits.

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