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Pet product distributor Pedigree Wholesale has launched a new range of plush dog toys under its Animal Instincts brand.
The Teal Tails collection consists of three character-led toys: Ted the Fox, Tim the Mouse, and Tom the Duck.
The range uses teal and yellow colourways specifically chosen for their high visibility to dogs.
The design aims to provide a functional benefit for canine vision and a unique selling point for independent pet retailers.
Each toy is manufactured from soft plush materials and includes integrated squeakers. The lightweight design is intended to be suitable for dogs of all sizes and to encourage natural play behaviours.
The collection is available exclusively through Pedigree Wholesale. The distributor stated the range is designed to support in-store merchandising and drive impulse purchases for independent retailers.
The launch is part of a wider strategy to provide commercially focused solutions for the independent pet trade.
Pedigree Wholesale said: “We’ve developed Teal Tails to meet the needs of both retailers and pet owners. From a trade perspective, it’s about offering a product that is easy to merchandise, tells a clear story in-store, and ultimately drives sell-through.”
