PIF welcomes raw food safety guidance

The Pet Industry Federation (PIF) has welcomed a reminder by the Food Standards Agency (FSA) on the importance of safe handling and hygiene of raw pet food when it is stored, defrosted and prepared.

The FSA’s message reinforces simple steps: wash hands thoroughly, keep raw pet food separate from food for people, defrost sealed and away from human food preparation areas, and clean and disinfect bowls, utensils and surfaces after use. 

It advised that extra care is taken in households with young children, older people, pregnant women, or anyone with a weakened immune system. 

PIF said that as with any raw meat product, good home practice is key. The group said they believe specialist retailers encourage best practice by:

• Maintaining appropriate cold chain and stock rotation
• Providing clear advice on safe storage, defrosting and hygiene
• Encouraging customers to follow label instructions and to speak to a vet if they have concerns about diet suitability
• Ensuring strong housekeeping practices around freezers, handling equipment and waste

Nigel Baker, PIF CEO, said: “Raw is now a mainstream category for many specialist pet shops and an important commercial opportunity that supports high street pet retail. Customers often choose to purchase raw in store because it gives them confidence around handling, storage and selecting the right product for their pet.

“PIF represents the wider pet sector, including nine UK raw manufacturers and many retailers who sell raw. Our members are committed to high standards. We welcome clear, practical guidance for consumers because good hygiene and safe handling are the most effective ways to reduce risk in the home. It also helps reputable retailers give consistent advice and build trust with customers.”